Centralized Banner Management
Run banner campaigns alongside sponsored listings with unified reporting and budget controls
changelog
Banners on Toppie
June 30, 2025
We’ve launched banners on Toppie, enabling agencies to run banner (display) advertising campaigns across multiple retail partners from a single platform while providing marketplaces with a new premium revenue stream.
Key Benefits
Simplified Campaign Setup
Upload creatives, select products to sponsor, and launch across multiple marketplaces in a single flow
Automatic Creative Optimization
Our design team resizes uploaded creatives to match available slot dimensions across partner marketplaces
Product-based Targeting
Target based on your product catalog without manual keyword setup, targeting is automatically inferred from selected products
Purchase Attribution
Track when banner clicks lead to purchases of campaign products using marketplace-specific attribution windows
How it Works
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Campaign Creation
Agencies upload banner creatives (following standard IAB size recommendations), select products from their catalog to sponsor, and set campaign name, budget, and duration. Toppie automatically creates child campaigns for each relevant marketplace.
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Approval and Launch
Each child campaign goes through the marketplace’s standard approval flow. Marketplaces set banner destinations during this approval process before campaigns go live.
Attribution Model
Purchases are attributed when users click on a banner and later buy a product included in the campaign, using each marketplace’s attribution window for measurement.
For Marketplaces
Monetize high-visibility banner slots with better targeting and real-time measurement. Set destinations during the campaign approval flow and benefit from product-based targeting that ensures relevant ads for your audience.
To see the full banner creation flow on Toppie check out the documentation here