Toppie Analytics

We’ve launched Toppie Analytics, providing comprehensive visibility into campaign performance for both agencies running campaigns and retailers hosting them. The new analytics suite enables data-driven optimization and builds transparency across the entire Toppie ecosystem.

Key Benefits

Campaign Optimization

Understand what’s working and adjust strategies in real-time

Budget Allocation Insights

Make informed decisions about spending across marketplaces and products

Platform Transparency

See exactly how advertising spend translates to results

Demand Insights

Make informed decisions about spending across marketplaces and products

Reduced Manual Reporting

Access all performance data directly within the platform

For Agencies and Brands

Core Metrics Available

• Ad spend and budget utilization across retail partners
• Impressions and reach by marketplace
• Clicks and click-through rates (CTR)
• Purchases and conversion rates (CVR)
• Revenue and return on ad spend (ROAS)

Campaign Management

1. Filter by specific brands or individual campaigns

2. Select custom date ranges for analysis

3. Choose which columns to display

4. Sort by any metric for quick insights

5. Download reports for external analysis

For Retailers and Marketplaces

Retailers can now view performance analytics for Toppie campaigns running on their platforms, including:

• Campaign performance metrics from agency demand
• Revenue generated from Toppie campaigns
• Impression and click data for campaigns on their inventory
• Insights into which products and categories are driving the most agency demand

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Talk to your Topsort representative about getting access to Toppie analytics feature in the Retail Media Platform or in your Toppie dashboard and start exploring campaign performance data from your perspective in the ecosystem.