Scroll down to see how to create a sponsored listing campaign. This is the same way that a vendor would create a campaign.
Step 1: Pick your products: Here you can select products by name or category. You can add as many products as you would like.
Step 2: Bidding: Here you must set a “maximum bid per click” for each product in the campaign. There are a few options for this:
Autobidding with "Adjust my bids for me". Our systems will take you daily budget and optimally enter you into auctions where you'll see the best result
Suggested bids: We provide a “suggested bid” based on the overall competition and history. But these are just suggestions and you should optimize based on your unit economics and the willingness to pay for additional product page visits. If unsure, we highly suggest autobidding.
Finally, you could bid manually, based on your unit economics and the willingness to pay for additional product page visits.
Step 3: Launch: To finish your campaign, add a campaign name; this will only be visible to you. You now must set a maximum daily budget. This number will determine how many clicks through to your Sponsored Listing you would like. For example, if your bid is $5 per click and your daily budget is $100, your campaign will be live for a maximum of 20 clicks. We’ll spread your budget out throughout the day, this is called pacing.
Depending on page traffic and the number of auctions your campaign is winning, you may not need all your budget, this is fine as you will only be charged per click on your Sponsored Listing. If you selected autobidding previously, then we'll take your daily budget and enter you into advertising auctions optimally.
Then press launch! It’s that simple, your campaign is now active! We’ll automatically target your product in the categories it belongs in to keep the marketplace relevant to customers!
Updated about 1 month ago