Overview
Streamlined insights and control with Topsort Admin Dashboard
Topsort Admin dashboard keeps it simple while giving you all the insights you need with quick access to key parts of your ad platform. Admin dashboard is where you can manage auction calls, ad campaigns, review and approve ads, and export data to generate reporting.. We also frequently add features to our Topsort Admin - which you can subscribe to via the Changelog here.
Once logged in, you will be on the dashboard page, which gives you a birds-eye view of ad performance for all of your active vendors.
Overview for the Marketplace Admin
On top of the dashboard, you can see how your ad business is doing at a glance, in real-time. Pick different time periods, refresh the view for real-time results, or download all the metrics.
Right below the overview of your marketplace, you can see the vendors. Add vendors, manage invites, and monitor the performances of each vendor. Use search to find the vendor you are looking for, and view the vendor dashboard at the click of a button
Here are the key metrics you can monitor on the admin dashboard:
| Vendors advertising | The number of vendors (brands) that you have on your marketplace that are currently running active campaigns. For example, if the number is 356, your marketplace has 356 vendors who are running at least one campaign. |
|---|---|
| Total ad spend | The total amount of money that has been spent by vendors on native ads across your platform in the time frame displayed on the top right. This is not the amount of money you will receive in fees. You will receive a percentage of this from each vendor. |
| Cost per click | The average cost-per-click (CPC) across Topsort-powered ads on your marketplace in a given time period or the average amount we charge per click. We charge you at most once per customer per session. That is, if a customer in their product discovery clicks on your product multiple times within one search session, we charge only for the first click. |
| Click through rate | The fraction of times a customer clicks on a promoted ad when they see it. For example, if out of your 100 impressions 20 customers click on your product the CTR is 20%. |
| Total impressions | The total times a customer sees your product in a premium placement. |
| Total clicks | The total number of times that a Topsort-powered ad has been clicked. |
| Promoted sales | The total number of products that were sold through Topsort powered ads. This dashboard only tracks information related to Topsort powered advertisements, not general site information like total sales. |
| Conversion rate | The number of conversions divided by the total number of impressions in a given period, shown as a percentage. |
All metrics above are real time metrics
Topsort system is event driven and built with modern technology stack such as Kafka and Snowflake - therefore we can provide global reporting with real-time availability and insights.
Customizable CSV export
CSV export is available instantly in the Topsort admin on total, vendor, or campaign levels. You can also use Reporting API to get more detailed reports.
Updated 10 months ago