Promotional Holidays

What should I alter for large promotional events like Black Friday?

You do not need to change any parameters but, should use such promotional events as an opportunity to grow adoption and revenue through Topsort Powered ads. You can do this by reminding vendors about the advantages of native ads, reaching out to new vendors, encouraging them to review their campaigns to make sure bids and budgets are up to date, and encouraging vendors to increase advertising budgets to match the expected traffic, etc.

Topsort's high performance APIs can handle tens of thousands of requests per second. If your estimated load is going higher don't hesitate contacting your account manager so we can discuss.


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