Self-Service vs Managed Service

Marketplaces can completely control vendor access and how campaigns are run in Topsort. This guide will cover the difference between self-service and managed service.

Self-Service

In self-service mode, vendors manage and control their own campaigns. With self-service, they will be able to set their own budget and create and manage their campaigns.

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For banner ads, marketplaces still have control over how creatives appear on their website.

Vendors can run all campaigns independently, except for some banner ads that require the marketplace’s approval on creatives.

Managed Service

In managed service mode, marketplaces control campaign creation and management. The marketplace sets specific budgets with their vendors and runs campaigns for them, providing them all the insights and performance metrics from their active campaigns.


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