> ## Documentation Index
> Fetch the complete documentation index at: https://docs.topsort.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Broad Keyword Matching

> Enhanced keyword targeting with broad match type support

export const ChangelogActions = () => {
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      <div className="changelog-actions">
        <button className="changelog-btn" onClick={() => {
    const btn = event.target.closest("button");
    btn.innerHTML = "❤️ Like";
    btn.style.borderColor = "#ec4899";
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          🤍 Like
        </button>
        <button className="changelog-btn" onClick={() => {
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    navigator.clipboard.writeText(window.location.href);
    const originalContent = btn.innerHTML;
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    btn.style.color = "#22c55e";
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      btn.style.borderColor = "";
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          ↗ Share
        </button>
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};

<div style={{ display: "flex", gap: "8px", flexWrap: "wrap", marginBottom: "16px" }}>
  <Badge color="gray" size="sm" icon="calendar">September 2, 2025</Badge>
  <Badge color="blue" size="sm" icon="rectangle-ad">Ad Platform</Badge>
  <Badge color="orange" size="sm" icon="arrow-up">Improvement</Badge>
</div>

We've added **Broad Match** support to keyword targeting, expanding your campaign reach by matching related search queries beyond exact and phrase matches.

## Key Benefits

**Expanded Reach**:
Capture relevant searches with variations and synonyms of your keywords

**Discovery**:
Find new search terms and customer intent patterns automatically

**Flexible Control**:
Use alongside exact and phrase matching for comprehensive targeting strategies

## How Broad Match Works

Broad match allows your ads to show for search queries that are related to your keywords, including:

* **Synonyms** and related terms
* **Variations** in word order
* **Related searches** that indicate similar intent
* **Singular and plural** forms

This match type provides the widest reach while maintaining relevance to your target keywords.

***

Broad match is now available across all ad formats alongside existing exact and phrase match types. Learn more about [keyword targeting](/knowledge-base/ad-platform/campaign-targeting/keywords/) in our knowledge base.

<ChangelogActions />