> ## Documentation Index
> Fetch the complete documentation index at: https://docs.topsort.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Vendor Analytics: Preview

> New analytics tab provides transparent campaign performance insights for vendors with comprehensive reporting capabilities

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<div
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gap: "8px",
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>
  <Badge color="gray" size="sm" icon="calendar">
    October 2, 2025
  </Badge>

  <Badge color="blue" size="sm" icon="rectangle-ad">
    Ad Platform
  </Badge>

  <Badge color="green" size="sm" icon="sparkles">
    New Feature
  </Badge>
</div>

We've introduced a dedicated **Analytics tab** in Self-Service, providing vendors with transparent, actionable campaign performance data. This enhancement gives advertisers the visibility they need to optimize campaigns, allocate budgets effectively, and build trust in the platform.

<Frame>
  <img src="https://mintcdn.com/topsort/kKtg9wT2hJn2uG4V/images/changelog/vendor-analytics-test.webp?fit=max&auto=format&n=kKtg9wT2hJn2uG4V&q=85&s=0d502dcfc5218acdb155d7f9bf5849d1" alt="Vendor Analytics dashboard showing campaign performance metrics" width="2962" height="947" data-path="images/changelog/vendor-analytics-test.webp" />
</Frame>

## Key Benefits

**Transparent Reporting**:
Access comprehensive campaign metrics without dependency on support or
manual reports

**Campaign Optimization**:
Identify what's working and adjust strategies based on real performance data

**Budget Confidence**:
See exactly how advertising spend translates to results and ROI

**Agency Engagement**:
Strengthen vendor relationships with transparent, self-service analytics

**Actionable Insights**:
Make data-driven decisions with detailed performance breakdowns

## Analytics Features

### Performance Overview

* **Aggregated Metrics Tiles** - Key performance indicators at a glance
* **Campaign-Level Breakdown** - Individual campaign performance analysis
* **Timeframe Filtering** - Custom date ranges for targeted analysis
* **Export Capabilities** - Download performance data for external analysis

### Advanced Functionality

* **Search by Campaign Name** - Quickly find specific campaign data
* **Sortable Metrics** - Order campaigns by performance indicators
* **Customizable Columns** - Configure which metrics to display
* **Data Export** - Download comprehensive performance reports

## Using the Analytics Tab

1. **Access Analytics** - Navigate to the new "Analytics" tab in the Self-Service Dashboard sidebar

2. **Review Performance Overview** - View aggregated metrics across all campaigns

3. **Filter by Timeframe** - Select specific date ranges for analysis

4. **Analyze Individual Campaigns** - Drill down into specific campaign performance

5. **Export Data** - Download detailed reports for further analysis

### Analytics Interface

The Analytics tab provides:

* **Performance Tiles** - Quick overview of key metrics
* **Campaign Table** - Detailed performance breakdown by campaign
* **Search and Filter** - Easy navigation through large campaign lists
* **Empty State Handling** - Clear messaging when no data is available

***

The Analytics tab is will be available in the Self-Service Dashboard this week. This feature provides the transparency and insights needed to maximize campaign performance and make informed advertising decisions across your retail media campaigns.

<ChangelogActions />