> ## Documentation Index
> Fetch the complete documentation index at: https://docs.topsort.com/llms.txt
> Use this file to discover all available pages before exploring further.

# AI Insights

> New tab surfaces AI generated insights about anomalous marketplace trends.

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<div className="cl-badge-group">
  <Badge color="gray" size="sm" icon="calendar">
    May 30, 2026
  </Badge>

  <Badge color="blue" size="sm" icon="rectangle-ad">
    Ad Platform
  </Badge>

  <Badge color="green" size="sm" icon="sparkles">
    New Feature
  </Badge>
</div>

## What's New

The **Insights** tab under **Analytics** in the Marketplace UI surfaces AI-generated insights that highlight anomalous trends in key marketplace metrics such as ROAS, revenue, and CTR.

### Highlights

* **Top three insights** on the left, each labeled with severity: **Info**, **Med**, or **High**
* **Four categories**: Monetization, Engagement, Conversion, and Demand
* **Ask Tomi** on any insight to investigate the issue and chat about possible solutions
* **Insights history** on the right for a record of past marketplace events and recurring patterns

Insights help marketplace teams spot major performance changes immediately, such as CPC spikes, ROAS drops, or unusual spend shifts, and understand likely drivers so they can prioritize what needs attention first.

This feature is automatically enabled for all clients and production environments.

Learn more in the [Insights Tab](/en/knowledge-base/ad-platform/reporting-and-analytics/insights-tab) guide.

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