> ## Documentation Index
> Fetch the complete documentation index at: https://docs.topsort.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Audience boosters can now decrease bids

> Audience boosters can now reduce bids for lower-priority segments, giving advertisers more control over spend

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          🤍 Like
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<div style={{ display: "flex", gap: "8px", flexWrap: "wrap", marginBottom: "16px" }}>
  <Badge color="gray" size="sm" icon="calendar">September 15, 2026</Badge>
  <Badge color="blue" size="sm" icon="rectangle-ad">Ad Platform</Badge>
  <Badge color="purple" size="sm" icon="arrow-up-right-dots">Enhancement</Badge>
</div>

Audience boosters now support values from 0.1 to 1.0 for sponsored listings, banners, and sponsored brands, alongside the previously supported values from 1 to 5. Values below 1 proportionally lower bids for users in the selected audience.

This helps advertisers align bids with each audience’s value without excluding shoppers entirely. For example, advertisers could bid less for recent purchasers in an acquisition campaign or for lower-intent shoppers.

Please see [Activation Strategies](/en/knowledge-base/ad-platform/campaign-targeting/segments/strategies) for more information.

<ChangelogActions />