> ## Documentation Index
> Fetch the complete documentation index at: https://docs.topsort.com/llms.txt
> Use this file to discover all available pages before exploring further.

# View Banner Ads Details

export const LastUpdated = ({date, lang = "en"}) => {
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<div style={{ textAlign: "justify", marginBottom: "1.5rem" }}>
  You can check how your banner campaign is performing in the campaign
  dashboard.
</div>

## Campaign Overview

<div style={{ textAlign: "justify", marginBottom: "1.5rem" }}>
  The banner campaign details page provides a comprehensive view of your
  campaign's performance and settings. When a campaign is newly created, the
  dashboard shows the basic campaign information with minimal performance data
  until the campaign begins generating impressions and clicks.
</div>

<div style={{ textAlign: "justify", marginBottom: "1.5rem" }}>
  <Frame>
    <img src="https://mintcdn.com/topsort/FVdFH6-GAInpFZWG/images/knowledge-base/ad-platform-banners-banner-ads-details-campaign-kpis-2.webp?fit=max&auto=format&n=FVdFH6-GAInpFZWG&q=85&s=84183dafd56b94a0da7bd1d2d4dc8e7b" alt="Screenshot of banner ads campaign details page" width="2920" height="1855" data-path="images/knowledge-base/ad-platform-banners-banner-ads-details-campaign-kpis-2.webp" />
  </Frame>
</div>

## Campaign Management Features

### Campaign Header Information

* **Campaign ID**: Unique identifier (e.g., 2134) for tracking and reference
* **Campaign Duration**: Start date, end date, and current status
* **Campaign Type**: Banner Ad with bidding strategy (Single, Autobidding, CPM)
* **Budget Management**: View and edit daily budget allocation (\$12.00 shown)
* **Campaign Actions**: Edit, Duplicate, Delete, and status management options

### Creative Asset Management

<div style={{ textAlign: "justify", marginBottom: "1.5rem" }}>
  View and manage your banner creative:
</div>

* **Banner Creative Preview**: Visual display of the banner ad design
* **Device Targeting**: Desktop/mobile format specifications
* **Creative Status**: Shows if creative is pending approval or active
* **Destination Settings**: Landing page URL configuration for banner clicks

## Performance Metrics Dashboard

### Core Campaign KPIs

<div style={{ textAlign: "justify", marginBottom: "1.5rem" }}>
  The dashboard displays eight key performance indicators:
</div>

<div style={{ textAlign: "justify", marginBottom: "1.5rem" }}>
  **Financial Metrics**:
</div>

* **Ad Spend**: Total campaign budget spent
* **CPM**: Cost per thousand impressions with percentage change tracking

**Engagement Metrics**:

* **Auctions Won**: Number of successful bid placements
* **Impressions**: Total banner views with change indicators
* **Clicks**: Number of banner clicks with performance tracking
* **CTR**: Click-through rate percentage with period-over-period comparison

**Performance Indicators**:

* **Win Percentage**: Auction success rate
* **Viewability**: Percentage of impressions that were viewable (IAB/MRC standard: 50% of pixels visible for 1+ continuous second)

### Sales Attribution Tracking

<div style={{ textAlign: "justify", marginBottom: "1.5rem" }}>
  **Direct Sales**:
</div>

* **Sales Revenue**: Direct purchases attributed to banner clicks
* **Number of Sales**: Count of direct conversions

**Indirect Sales**:

* **Sales Revenue**: View-through conversions and assisted sales
* **Number of Sales**: Count of indirect attribution events

### Attribution and Billing Standards

<div style={{ textAlign: "justify", marginBottom: "1.5rem" }}>
  Per IAB/MRC Retail Media Measurement Guidelines, Topsort uses **Viewable
  Impressions** for:
</div>

* **Attribution of outcomes**: Only impressions meeting MRC viewability standards (50% of pixels visible for 1+ continuous second) are eligible for attribution
* **Campaign billing**: Advertisers are charged based on viewable impressions only
* **Performance reporting**: ROAS and conversion metrics calculated using viewable impressions as the baseline

## Performance Data Development

### Initial Campaign State

<div style={{ textAlign: "justify", marginBottom: "1.5rem" }}>
  When a banner campaign is newly created, the dashboard displays:
</div>

* Campaign basic information and budget settings
* Banner creative preview with pending approval status
* Zero performance metrics across all KPIs
* Baseline data collection setup

### Performance Tracking Evolution

<div style={{ textAlign: "justify", marginBottom: "1.5rem" }}>
  As the campaign progresses, metrics populate with:
</div>

* **Real-time Updates**: Impression, click, and spend data
* **Attribution Windows**: Direct and indirect sales tracking
* **Comparative Analysis**: Period-over-period performance changes
* **Viewability Metrics**: Ad visibility and engagement quality

<Note>
  Banner campaigns require creative approval before going live. The "Creative
  pending" status indicates the banner is under review. Once approved, the
  campaign will begin serving and collecting performance data.
</Note>

***

<LastUpdated date="2025-11-18" />