> ## Documentation Index
> Fetch the complete documentation index at: https://docs.topsort.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview

export const LastUpdated = ({date, lang = "en"}) => {
  const translations = {
    en: "Last updated:",
    es: "Última actualización:",
    pt: "Última atualização:",
    fr: "Dernière mise à jour:",
    de: "Zuletzt aktualisiert:"
  };
  const label = translations[lang] || translations.en;
  return <>
<style>{`
.last-updated-component {
display: inline-flex;
align-items: center;
gap: 8px;
padding: 10px 16px;
border-radius: 8px;
margin-top: 12px;
margin-bottom: 16px;
font-size: 14px;
background-color: rgba(0, 0, 0, 0.05);
border: 1px solid rgba(0, 0, 0, 0.12);
color: rgba(0, 0, 0, 0.75);
line-height: 1;
}

        .last-updated-component svg {
          flex-shrink: 0;
          vertical-align: middle;
        }

        .last-updated-component span {
          display: inline-flex !important;
          align-items: center !important;
          line-height: 1 !important;
        }

        [data-theme="dark"] .last-updated-component {
          background-color: #3a3a3a;
          border: 2px solid #888888;
          color: #ffffff;
        }

        [data-theme="dark"] .last-updated-component svg {
          stroke: #ffffff;
        }
      `}</style>
      <div className="last-updated-component">
        <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" strokeWidth="2" strokeLinecap="round" strokeLinejoin="round">
          <circle cx="12" cy="12" r="10" />
          <polyline points="12 6 12 12 16 14" />
        </svg>
        <span>
          <strong style={{
    fontWeight: 600
  }}>{label}</strong> 
          <time dateTime={date}>{date}</time>
        </span>
      </div>
    </>;
};

<div style={{ textAlign: "justify", marginBottom: "1.5rem" }}>
  **Sponsored Brands** is an advanced ad format that combines brand logos,
  multiple creative assets, headlines, and multiple products. With three
  pre-built templates, video support, and comprehensive analytics, it's designed
  to build brand awareness and help customers discover your full product range.
</div>

<div style={{ textAlign: "justify", marginBottom: "1.5rem" }}>
  <Frame>
    <img src="https://mintcdn.com/topsort/Ro7qPN5howJXYxJV/images/knowledge-base/sponsored-brands-example-2.webp?fit=max&auto=format&n=Ro7qPN5howJXYxJV&q=85&s=e4325f21ecd4cea518238b3497f0c768" alt="Sponsored brands example" width="2836" height="1452" data-path="images/knowledge-base/sponsored-brands-example-2.webp" />
  </Frame>
</div>

## Key Features

* **Multiple products per campaign**: Include products in a single sponsored brand campaign for better product discovery
* **Video and enhanced creatives**: Upload videos (MP4) and images (JPEG, PNG, WEBP, GIF) up to 5MB per asset for more engaging ad experiences
* **Template-driven campaigns**: Choose from three pre-built templates: Product Collection (multiple products), Product Highlight (single product with creative), and Store Spotlight (drive store traffic)
* **Flexible pricing models**: Choose between cost-per-click (CPC) and cost-per-thousand-impressions (CPM) bidding
* **Enhanced destinations**: Direct shoppers to product pages, vendor pages, or custom URLs
* **Comprehensive analytics**: Monitor campaign performance with detailed metrics and promoted sales attribution

## Sponsored Brands Use Cases

### Brand Awareness Campaigns

* **Objective**: Increase brand visibility and recognition
* **Recommended Products**: 2-5 products representing your brand range
* **Creative Focus**: Strong brand logo, compelling headlines, high-quality visuals
* **Targeting**: Broad audience segments with brand affinity
* **Bidding**: CPM for maximum impression reach

### Product Discovery Campaigns

* **Objective**: Help customers discover specific products or product categories
* **Recommended Products**: 3-5 related products from the same category
* **Creative Focus**: Product-focused imagery, clear product benefits
* **Targeting**: Category-specific keywords and interested audiences
* **Bidding**: CPC to drive product page visits and conversions

### Video-Enhanced Campaigns

* **Objective**: Engage customers with dynamic video content
* **Recommended Products**: 1-3 products to maintain focus on video content
* **Creative Focus**: High-quality video (under 5MB) showcasing products in use
* **Targeting**: Video-engaged audiences and mobile users
* **Bidding**: CPM for video view optimization

## How It Works

<Steps>
  <Step title="Select from Available Templates" />

  <Step title="Configure Creative Assets" />

  <Step title="Select Products to Promote" />

  <Step title="Set Bidding Strategy" />

  <Step title="Configure Campaign Settings" />

  <Step title="Launch and Monitor" />
</Steps>

## Campaign Management Features

### Campaign Analytics

<div style={{ textAlign: "justify", marginBottom: "1.5rem" }}>
  Monitor campaign performance with comprehensive metrics:
</div>

* Impressions and clicks by campaign
* Promoted sales attribution with multi-product tracking
* Campaign-level performance insights and ROI analysis

<div style={{ textAlign: "justify", marginBottom: "1.5rem" }}>
  <Frame>
    <img src="https://mintcdn.com/topsort/Ro7qPN5howJXYxJV/images/knowledge-base/sponsored-brands-campaign-analytics.webp?fit=max&auto=format&n=Ro7qPN5howJXYxJV&q=85&s=ad47986a364b38c104dcd603f302db39" alt="Sponsored brands campaign analytics example" width="943" height="1433" data-path="images/knowledge-base/sponsored-brands-campaign-analytics.webp" />
  </Frame>
</div>

## Getting Started

<div style={{ textAlign: "justify", marginBottom: "1.5rem" }}>
  To begin using Sponsored Brands:
</div>

1. **Access the Admin Dashboard**: Navigate to the Sponsored Brands section under Ads Format
2. **Choose Template**: Select from Product Collection, Product Highlight, or Store Spotlight templates
3. **Create Your First Campaign**: Follow the template-driven campaign creation process
4. **Monitor Performance**: Use the enhanced analytics dashboard to track campaign success

<div style={{ textAlign: "justify", marginBottom: "1.5rem" }}>
  For detailed guidance on specific features:
</div>

* [Campaign Creation](/en/knowledge-base/ad-platform/sponsored-brands/sponsored-brands-campaigns/) - Step-by-step campaign setup guide
* [View Sponsored Brands Details](/en/knowledge-base/ad-platform/sponsored-brands/sponsored-brands-details/) - View campaign performance details
* [Auction Requests & Responses](/en/knowledge-base/ad-platform/sponsored-brands/sponsored-brands-auction/) - API reference for sponsored brands auctions
* [Slot Configuration](/en/knowledge-base/ad-platform/sponsored-brands/sponsored-brands-slot-configuration/) - Configure sponsored brands ad slots

***

<LastUpdated date="2025-11-18" />