> ## Documentation Index
> Fetch the complete documentation index at: https://docs.topsort.com/llms.txt
> Use this file to discover all available pages before exploring further.

# View Sponsored Brands Details

export const LastUpdated = ({date, lang = "en"}) => {
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    es: "Última actualización:",
    pt: "Última atualização:",
    fr: "Dernière mise à jour:",
    de: "Zuletzt aktualisiert:"
  };
  const label = translations[lang] || translations.en;
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};

<div style={{ textAlign: "justify", marginBottom: "1.5rem" }}>
  You can check how your sponsored brands campaign is performing in the campaign
  dashboard.
</div>

## Campaign Overview

<div style={{ textAlign: "justify", marginBottom: "1.5rem" }}>
  The sponsored brands campaign details page provides a comprehensive view of
  your campaign's performance and settings. When a campaign is newly created,
  the dashboard shows the basic campaign information with minimal performance
  data until the campaign begins generating impressions and clicks.
</div>

<div style={{ textAlign: "justify", marginBottom: "1.5rem" }}>
  <Frame>
    <img src="https://mintcdn.com/topsort/6z2OGMIoIAfrcYlw/images/knowledge-base/spb-view.webp?fit=max&auto=format&n=6z2OGMIoIAfrcYlw&q=85&s=40e6bd1befb83b329ed158650d5b919c" alt="Screenshot of viewing sponsored brands campaign" width="1147" height="1046" data-path="images/knowledge-base/spb-view.webp" />
  </Frame>
</div>

## Campaign Management Features

### Campaign Status Control

* **Campaign Toggle**: Use the green switch to quickly turn the entire campaign on or off
* **Budget Management**: Click the pencil icon to adjust campaign budget settings
* **Campaign Information**: View campaign name, template type, duration, and current status

### Creative Assets Overview

<div style={{ textAlign: "justify", marginBottom: "1.5rem" }}>
  View all campaign creative components:
</div>

* **Brand Logo**: Display of uploaded brand logo
* **Campaign Headline**: Current headline text
* **Additional Creatives**: Videos or additional images used in the campaign
* **Template Type**: Shows which template the campaign uses (Product Collection, Store Spotlight, or Video)

### Product Management

* **Product Selection**: View all products (1-5) included in the campaign
* **Product Status**: Individual toggle switches to activate/deactivate specific products
* **Product Performance**: Individual product metrics when data becomes available
* **Product Links**: Destination URLs for each product in the campaign

## Performance Metrics

### Initial Campaign State

<div style={{ textAlign: "justify", marginBottom: "1.5rem" }}>
  When a sponsored brands campaign is newly created, the dashboard displays:
</div>

* Campaign basic information and settings
* Creative asset preview
* Product list with active/inactive status
* Zero or minimal performance data until campaign gains traction

### Performance Data Development

<div style={{ textAlign: "justify", marginBottom: "1.5rem" }}>
  As the campaign progresses, the following metrics become available:
</div>

* **Impressions**: Total number of times the sponsored brand ad was shown
* **Clicks**: Number of clicks on the sponsored brand creative or products
* **CTR (Click-Through Rate)**: Percentage of impressions that resulted in clicks
* **Spend**: Total campaign budget spent
* **CPM/CPC**: Cost metrics based on bidding strategy
* **Conversions**: Product purchases attributed to the campaign

<Note>
  If a product is set to active: "false" via API or product feed updates due to
  lack of stock, it's automatically switched off in the campaign dashboard.
  Refer to the [Catalog
  Synchronization](/en/knowledge-base/ad-platform/catalog-management/catalog-synchronization/)
  section for more information.
</Note>

***

<LastUpdated date="2025-11-18" />