> ## Documentation Index
> Fetch the complete documentation index at: https://docs.topsort.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Create Topsort Prompts Campaign

> Configure and launch Topsort Prompt campaigns in Topsort UI and connect them to your chatbot.

## Before You Start

* Conversational Prompts is enabled in `Ad Formats > Prompts`
* Your chatbot agent is connected to Topsort Prompts MCP
* Catalog products are available and campaign-eligible

## Campaign Creation Flow

### 1. Open Topsort Prompts

Go to **Ad Platform** > **Topsort Prompts**, then select **Create campaign**.

### 2. Set Campaign Basics

* Campaign name
* Start and end dates

### 3. Define Prompt Targeting

Add the prompts or intents you want to sponsor. Focus on shopper-language prompts that represent clear buying intent.

Examples:

* "sports watch"
* "running watch under 60"
* "gift ideas for coffee lovers"

Matching is semantic, so prompt variations can still be eligible.

Tips for effective prompts:

* Use variations (e.g., "running shoes", "jogging sneakers", "athletic footwear")
* Be specific to reduce false matches
* Include brand terms if targeting brand searches

### 4. Select Products

Choose the products to return when a prompt match occurs. Confirm products are included in active sponsored listings campaigns (currently a requirement).

### 5. Review and Launch

Confirm settings and launch. Once active, chatbot prompts are checked against campaign intent in real time.

## What Happens at Runtime

When a marketplace connects its chatbot to Topsort's Topsort Prompt server and a shopper submits a prompt:

1. Topsort evaluates semantic prompt intent against active campaigns
2. If the user query matches a sponsored prompt, sponsored tiles are returned first and then organic tiles
3. If there is no sponsored match, Topsort returns organic product recommendations