> ## Documentation Index
> Fetch the complete documentation index at: https://docs.topsort.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview

> Overview of third-party demand options in Topsort auctions

export const LastUpdated = ({date, lang = "en"}) => {
  const translations = {
    en: "Last updated:",
    es: "Última actualización:",
    pt: "Última atualização:",
    fr: "Dernière mise à jour:",
    de: "Zuletzt aktualisiert:"
  };
  const label = translations[lang] || translations.en;
  return <>
<style>{`
.last-updated-component {
display: inline-flex;
align-items: center;
gap: 8px;
padding: 10px 16px;
border-radius: 8px;
margin-top: 12px;
margin-bottom: 16px;
font-size: 14px;
background-color: rgba(0, 0, 0, 0.05);
border: 1px solid rgba(0, 0, 0, 0.12);
color: rgba(0, 0, 0, 0.75);
line-height: 1;
}

        .last-updated-component svg {
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        .last-updated-component span {
          display: inline-flex !important;
          align-items: center !important;
          line-height: 1 !important;
        }

        [data-theme="dark"] .last-updated-component {
          background-color: #3a3a3a;
          border: 2px solid #888888;
          color: #ffffff;
        }

        [data-theme="dark"] .last-updated-component svg {
          stroke: #ffffff;
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      `}</style>
      <div className="last-updated-component">
        <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" strokeWidth="2" strokeLinecap="round" strokeLinejoin="round">
          <circle cx="12" cy="12" r="10" />
          <polyline points="12 6 12 12 16 14" />
        </svg>
        <span>
          <strong style={{
    fontWeight: 600
  }}>{label}</strong> 
          <time dateTime={date}>{date}</time>
        </span>
      </div>
    </>;
};

<div style={{ textAlign: "justify", marginBottom: "1.5rem" }}>
  Topsort offers two ways to integrate third-party demand into your ad stack:
</div>

* **Sponsored Listings Demand Mediation** - For sponsored listings, pass bids from external demand sources (e.g., Criteo) into the Topsort auction where they compete directly against Topsort demand. The highest bid wins, regardless of source.
* **Banners Demand Mediation** - For banner ad slots, Topsort can return a Google Ad Manager (GAM) tag when no Topsort demand is available, earning the marketplace incremental revenue from programmatic ads.

***

<LastUpdated date="2026-03-19" />