> ## Documentation Index
> Fetch the complete documentation index at: https://docs.topsort.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign Creation and Reporting

> End-to-end campaign flow, approvals, and reporting in In-Store Ads.

export const LastUpdated = ({date, lang = "en"}) => {
  const translations = {
    en: "Last updated:",
    es: "Última actualización:",
    pt: "Última atualização:",
    fr: "Dernière mise à jour:",
    de: "Zuletzt aktualisiert:"
  };
  const label = translations[lang] || translations.en;
  return <>
<style>{`
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display: inline-flex;
align-items: center;
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margin-top: 12px;
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line-height: 1;
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        [data-theme="dark"] .last-updated-component {
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      `}</style>
      <div className="last-updated-component">
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        <span>
          <strong style={{
    fontWeight: 600
  }}>{label}</strong> 
          <time dateTime={date}>{date}</time>
        </span>
      </div>
    </>;
};

Topsort supports both self-service and managed-service in-store campaign management.

## Campaign Creation

Self-service vendors create campaigns in the **In-Store** tab. Marketplace users create campaigns under **Ad Formats > In-Store**.

<Steps>
  <Step title="Upload creatives">
    Upload video (acceptable formats: MP4, WebM). The marketplace can define a maximum duration.
  </Step>

  <Step title="Select placements/TVs">
    Select individual screens or filter by city/state to select groups of screens (for example, all TVs in California).
  </Step>

  <Step title="Set campaign details">
    Enter the campaign name, dates, and budget, and select a wallet. A performance forecast (**impressions per day**) is shown so you can review expected delivery before launch.
  </Step>

  <Step title="Submit the campaign" />
</Steps>

## Approval Flow

Vendor-submitted campaigns require marketplace approval before they can run.

Marketplace users can approve or reject campaigns from **Ad Formats > In-Store > Approvals**.

## Reporting

Marketplace admins and self-service users can click a campaign to review its status and performance metrics, including **ad spend, impression prepay, and total reproductions** (the total number of times the ad has played).

***

<LastUpdated date="2026-08-26" />