> ## Documentation Index
> Fetch the complete documentation index at: https://docs.topsort.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics & Reporting

> Comprehensive campaign performance analytics for agencies and retailers to understand demand and optimize performance

export const LastUpdated = ({date, lang = "en"}) => {
  const translations = {
    en: "Last updated:",
    es: "Última actualización:",
    pt: "Última atualização:",
    fr: "Dernière mise à jour:",
    de: "Zuletzt aktualisiert:"
  };
  const label = translations[lang] || translations.en;
  return <>
<style>{`
.last-updated-component {
display: inline-flex;
align-items: center;
gap: 8px;
padding: 10px 16px;
border-radius: 8px;
margin-top: 12px;
margin-bottom: 16px;
font-size: 14px;
background-color: rgba(0, 0, 0, 0.05);
border: 1px solid rgba(0, 0, 0, 0.12);
color: rgba(0, 0, 0, 0.75);
line-height: 1;
}

        .last-updated-component svg {
          flex-shrink: 0;
          vertical-align: middle;
        }

        .last-updated-component span {
          display: inline-flex !important;
          align-items: center !important;
          line-height: 1 !important;
        }

        [data-theme="dark"] .last-updated-component {
          background-color: #3a3a3a;
          border: 2px solid #888888;
          color: #ffffff;
        }

        [data-theme="dark"] .last-updated-component svg {
          stroke: #ffffff;
        }
      `}</style>
      <div className="last-updated-component">
        <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" strokeWidth="2" strokeLinecap="round" strokeLinejoin="round">
          <circle cx="12" cy="12" r="10" />
          <polyline points="12 6 12 12 16 14" />
        </svg>
        <span>
          <strong style={{
    fontWeight: 600
  }}>{label}</strong> 
          <time dateTime={date}>{date}</time>
        </span>
      </div>
    </>;
};

<div style={{textAlign: 'justify', marginBottom: '1.5rem'}}>
  The **Analytics tab** in Toppie provides comprehensive visibility into campaign performance for both agencies running campaigns and retailers hosting them. This analytics suite enables data-driven optimization and builds transparency across the entire Toppie ecosystem.
</div>

## Key Benefits

<Columns cols={2}>
  <Card title="Campaign Optimization">
    Understand what's working and adjust strategies in real-time
  </Card>

  <Card title="Budget Allocation Insights">
    Make informed decisions about spending across marketplaces and products
  </Card>

  <Card title="Platform Transparency">
    See exactly how advertising spend translates to results
  </Card>

  <Card title="Demand Insights">
    Access detailed insights about campaign demand patterns
  </Card>

  <Card title="Reduced Manual Reporting">
    Access all performance data directly within the platform
  </Card>
</Columns>

## For Agencies and Brands

<Frame>
  <img src="https://mintcdn.com/topsort/Ro7qPN5howJXYxJV/images/knowledge-base/toppie-analytics-dsp.webp?fit=max&auto=format&n=Ro7qPN5howJXYxJV&q=85&s=2d2dbbf0fca1c5e5c5baea1924f657f2" alt="Toppie Analytics on DSP-side" width="1433" height="498" data-path="images/knowledge-base/toppie-analytics-dsp.webp" />
</Frame>

### Core Metrics Available

* **Ad Spend** - Total and budget utilization across retail partners
* **Impressions** - Reach and visibility by marketplace
* **Clicks** - Click-through rates (CTR) and engagement metrics
* **Purchases** - Conversion rates (CVR) and sales attribution
* **Revenue** - Return on ad spend (ROAS) calculations

### Campaign Analysis

<Steps>
  <Step title="Filter Campaigns">
    <div style={{textAlign: 'justify', marginBottom: '1.5rem'}}>
      Filter by specific brands, individual campaigns, or campaign types
    </div>
  </Step>

  <Step title="Select Date Ranges">
    <div style={{textAlign: 'justify', marginBottom: '1.5rem'}}>
      Choose custom date ranges for detailed analysis and trend identification
    </div>
  </Step>

  <Step title="Customize Views">
    <div style={{textAlign: 'justify', marginBottom: '1.5rem'}}>
      Select which columns to display based on your reporting needs
    </div>
  </Step>

  <Step title="Sort and Analyze">
    <div style={{textAlign: 'justify', marginBottom: '1.5rem'}}>
      Sort by any metric for quick insights into top and bottom performers
    </div>
  </Step>

  <Step title="Export Reports">
    <div style={{textAlign: 'justify', marginBottom: '1.5rem'}}>
      Download performance data for external analysis and stakeholder reporting
    </div>
  </Step>
</Steps>

### Performance Tracking

<div style={{textAlign: 'justify', marginBottom: '1.5rem'}}>
  The analytics dashboard provides real-time insights into:
</div>

<div style={{textAlign: 'justify', marginBottom: '1.5rem'}}>
  * **Cross-Retailer Performance** - Compare campaign results across different retail partners
  * **Product-Level Analytics** - Understand which products drive the best results
  * **Budget Efficiency** - Track spending patterns and optimization opportunities
  * **Conversion Funnels** - See the complete path from impression to purchase
</div>

## For Retailers and Marketplaces

<Frame>
  <img src="https://mintcdn.com/topsort/Ro7qPN5howJXYxJV/images/knowledge-base/toppie-analytics-ssp.webp?fit=max&auto=format&n=Ro7qPN5howJXYxJV&q=85&s=07a971d797d98c1f51c8cf8424cc778f" alt="Toppie Analytics on SSP-side" width="1193" height="817" data-path="images/knowledge-base/toppie-analytics-ssp.webp" />
</Frame>

Retailers can view performance analytics for Toppie campaigns running on their platforms, including:

* **Campaign Performance** - Metrics from agency demand on your inventory
* **Revenue Generation** - Total revenue generated from Toppie campaigns
* **Impression and Click Data** - Engagement metrics for campaigns on your platform
* **Demand Insights** - Understanding which products and categories drive the most agency interest

### Retailer Benefits

* **Inventory Optimization** - Understand which ad placements perform best
* **Demand Forecasting** - Predict future advertiser interest based on performance trends
* **Revenue Reporting** - Track incremental revenue from Toppie campaigns
* **Competitive Intelligence** - See category-level demand patterns (anonymized)

## Attribution and Measurement

Toppie's analytics use sophisticated attribution models to ensure accurate measurement:

* **View-Through Attribution** - Credit for purchases influenced by ad impressions
* **Click Attribution** - Direct purchase attribution from ad clicks
* **Cross-Device Tracking** - Unified measurement across different devices and sessions
* **Marketplace-Specific Windows** - Respects each retailer's attribution methodology

## Data Export and Integration

### Export Options

* CSV downloads for all performance data
* Scheduled reporting via email
* API access for custom integrations

### Integration Capabilities

* Connect to business intelligence tools
* Custom dashboard creation
* Third-party reporting platform integration

***

Toppie Analytics transforms retail media performance data into actionable insights, enabling both advertisers and retailers to optimize their strategies and maximize results across the unified exchange.

***

<LastUpdated date="2025-11-18" />