> ## Documentation Index
> Fetch the complete documentation index at: https://docs.topsort.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Toppie for retailers and marketplaces

export const LastUpdated = ({date, lang = "en"}) => {
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## Most retailers struggle to attract brand advertising budgets due to:

* Limited sales resources to court agencies and major brands
* Inability to compete with larger platforms on an audience scale
* Complex onboarding processes that deter advertiser adoption

### Toppie solves this by

* **Bringing Pre-Qualified Demand**: Access to agencies and brands already spending through the Toppie network
* **Zero Sales Overhead**: No need to prospect, pitch, or manage individual advertiser relationships
* **Quick Integration:** Multiple integration options from plug-and-play to custom API implementations
* **Maintained Control:** Retailers retain complete control over pricing, inventory allocation, and brand safety

### For Existing Ad Platform Clients

* **Plug-and-Play:** Toppie demand automatically flows to unfilled inventory
* **Configuration:** Set minimum floor prices, category restrictions, and brand safety filters
* **Reporting:** View Toppie performance

<Frame>
  <img src="https://mintcdn.com/topsort/Ro7qPN5howJXYxJV/images/knowledge-base/toppie-retailers-marketplaces-dashboard-1.webp?fit=max&auto=format&n=Ro7qPN5howJXYxJV&q=85&s=74cdd7edd09f80e4d3f4e79e80c380f4" alt="Showcasing Toppie in dashboard." width="2733" height="286" data-path="images/knowledge-base/toppie-retailers-marketplaces-dashboard-1.webp" />
</Frame>

<Frame>
  <img src="https://mintcdn.com/topsort/Ro7qPN5howJXYxJV/images/knowledge-base/toppie-retailers-marketplaces-dashboard-2.webp?fit=max&auto=format&n=Ro7qPN5howJXYxJV&q=85&s=ee495ee62f644934f985008e6cc16dc4" alt="Showcasing Toppie SSP UI" width="1041" height="702" data-path="images/knowledge-base/toppie-retailers-marketplaces-dashboard-2.webp" />
</Frame>

## Revenue and Performance

### Incremental Revenue Streams

* **Unfilled Inventory Monetization:** Generate revenue from previously unsold ad placements
* **Premium Brand Access**: Reach global brands and agencies typically inaccessible to mid-sized retailers
* **Regional Budget Access:** Tap into regional agency budgets that wouldn't normally flow to individual retailers

### Performance Optimization

* **Automated Floor Pricing:** AI-powered price floors that maximize revenue without reducing fill rates
* **Inventory Optimization:** Automatic allocation between direct advertiser campaigns and Toppie demand
* **Real-Time Reporting:** Monitor performance and adjust settings in real-time

***

<LastUpdated date="2025-11-18" />