CPA charges

One of the available charge methods for campaigns is Cost Per Action (CPA), where the auction is based on the final conversion, attributed purchases.

Since CPA establishes a direct connection between ad spend and conversions, it enables more precise optimization and improved budget allocation. This effectively addresses a key advertiser need: understanding the cost of acquiring valuable customers through their campaigns.

The charge is triggered after a purchase is reported and linked to a specific campaign via the attribution process, in accordance with marketplace rules.

You can see more about this feature on the CPA documentation.