Welcome to the Topsort Knowledge Base! This body of knowledge provides
information on Topsort’s suite of products designed to enhance the growth of
your retail media networks. You can choose the module and integration path
that best suits your needs. For more details on Topsort’s offerings, please
refer to the Topsort Integration Guide.
Consider this your essential resource for launching, scaling, and optimizing
your retail media business. Whether you are new to advertising, upgrading
existing systems, or aiming to improve results with AI-powered tools, you will
find the necessary technical information here to connect with Topsort’s
infrastructure.
What is Topsort’s Retail Media Infrastructure?
Topsort enables the creation of a unique advertising ecosystem through four
core components:
1
Ad Platform
A comprehensive, ready-to-use solution for launching, growing, and
activating your advertising business. It includes tools for managing
campaigns, viewing reports, tracking results, and integrating ad displays.
2
Ad Server
Offers powerful APIs for customizing ads and integrating with existing
systems and software. This ensures a seamless experience for sellers while
allowing them to control ad relevance, audience targeting, and performance
improvement.
3
Ad Intelligence
Provides smart tools and individual components to enhance your ad system,
including solutions for forecasting, retrieval, and attribution to address
challenges common to large online platforms.
4
Toppie
Topsort’s DSP for advertising agencies and brands, enabling campaign
management across multiple online retailers from a centralized platform with
real-time data and AI-powered enhancements.
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