Create Banner Campaigns

Banner ad campaigns are a powerful tool for promoting products and driving user engagement. This guide provides a step-by-step walkthrough of creating a new banner campaign, from setting up your creative and linking products to launching your ad.

Product Linking for Enhanced Targeting

Banner campaigns support product linking, allowing you to connect up to 200 specific products to your campaign. This feature enhances your campaigns by automatically generating precise targeting triggers from product data and enabling detailed performance insights with accurate attribution at the individual product level.

How It Works

1. Set Up Your Banner Creative

   Provide your banner creative by either uploading a file (image, video, HTML, JSON) directly via drag-and-drop or by selecting a predefined banner template. Once the creative is ready, choose the banner slot for placement and adjust its appearance for different devices, cropping as needed.

   
   
   

2. Link Products to Campaign (Optional)

   Select up to 200 products to associate with your banner campaign. You can choose products manually or upload them via CSV. Linked products enable automatic targeting generation and improved attribution tracking.

   

3. Define Banner Behavior

   Select categories or keywords to target. When products are linked, the system automatically generates “Automatic” targeting based on product data. For category or search slots, product IDs and keywords become campaign triggers, while for landing page slots, products are used for attribution only. You can supplement this with additional manual targeting.

   Set the destination when the banner is clicked (product page, vendor page, or URL).

   

4. Complete Campaign Settings

   Finalize your setup by giving the campaign a name, choosing a bidding strategy (e.g., Autobidding) or an exclusive placement, and setting its duration. Once you’re ready, click “Launch” to activate your campaign!

   

After You Launch

Once your campaign is live, you can monitor its performance from the campaign view. Track key metrics and analyze both overall campaign effectiveness and individual product performance to optimize your strategy.

Attribution and Reporting

Direct Attribution

All linked products are considered for direct attribution when purchases are reported, eliminating the need for additional attribution logic.

Campaign Reporting

Enhanced reporting includes:

• Campaign-level metrics (impressions, clicks, ad spend, ROAS)
• Product-level performance data (sales and conversions per product)
• Historical product performance tracking even after product lists are edited

Interaction Tracking

• Impressions: Tracked using the campaign’s resolvedBidId
• Clicks: Tracked when users click banner ads, with all products eligible for attribution
• Halo Attribution: Last-click on creative considered for broader attribution analysis

Refer to the Running Auctions section to learn more about how to get winners for banner ads.