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Knowledge Base

Audience Management

Additional considerations for implementing and maintaining audience targeting capabilities.

Data Privacy and Compliance

Ensure responsible data usage through comprehensive privacy protection measures. All user identifiers are anonymized through secure hashing processes, and the system maintains full GDPR and privacy regulation compliance. Data transmission and storage follow industry security standards, with clear audience data retention policies that respect user privacy rights.

Compliance Framework:

  • Automated userID hashing with secure salt management
  • Regular privacy impact assessments for new segment types
  • Clear data retention schedules with automatic purging
  • Audit trails for all audience data access and usage

Audience Administration & Governance

Performance Monitoring

Track audience performance across campaigns:

  • Conversion rates by segment
  • Cost-per-acquisition optimization
  • Audience overlap analysis
  • Segment size and refresh rates

Best Practices

Audience Sizing

  • Minimum viable size: 1,000+ users for stable performance
  • Optimal range: 10,000-100,000 users for most campaigns
  • Premium segments: Smaller, high-value audiences (1,000-5,000) acceptable for luxury/niche products

Campaign Optimization

  • A/B testing: Compare broad vs. targeted approaches
  • Seasonal adjustment: Update segments based on shopping cycles
  • Cross-campaign coordination: Avoid audience fatigue through frequency capping
  • Performance monitoring: Track ROAS improvements from targeted campaigns

Revenue Optimization

  • Tiered pricing: Charge premium rates for exclusive audience access
  • Package deals: Bundle complementary audience segments
  • Performance guarantees: Offer ROAS commitments for premium targeting

Getting Started

Ready to implement Topsort’s audience targeting capabilities? Start with these steps:

  1. Audit existing data: Identify your most valuable customer segments
  2. Choose integration method: CDP sync or custom audience building
  3. Pilot with key advertisers: Test premium targeting with strategic partners
  4. Measure and optimize: Track performance improvements and expand successful segments
  5. Scale strategically: Add governance controls and premium audience tiers

Advanced audience targeting enables precise campaign targeting that drives both advertiser success and platform revenue growth.