Managed Payments—Pre and Post-Paid

In Managed payment mode, marketplace administrators control the vendor’s credit. This credit, like the example balance of $59,394, isn’t real money but a usable balance for vendor ad campaigns. This credit can be issued through either a pre-paid or post-paid arrangement.

Pre and Post-Paid Arrangements

You can set up your billing with vendors in two ways:

• Pre-paid: You collect payment from the vendor first, then add credits to their account.
• Post-paid: You provide vendors with a line of credit (by topping up their wallet), and then invoice them monthly based on their ad spend.

Note

Use our Billing API and our reporting dashboard to keep track of vendor balance usage.

Use Cases

Pre-paid options are ideal for new vendors, allowing marketplaces to mitigate initial risks. They’re also suited for smaller marketplaces that benefit from budget control or for funding specific, short-term ad campaigns.

On the other hand, post-paid options are often preferred for established, high-volume advertisers. These models allow for ongoing campaigns with monthly invoicing, simplifying accounting for both the marketplace and the advertiser.