Sponsored Brands

Sponsored Brands is an ad format combining a brand logo, creative asset, a headline and a product. Its goal is to build brand awareness and help customers discover products.

How it Works

1. Create New Campaign

   On the vendor view of the admin dashboard, create a new “Sponsored Brands” campaign.

2. Configure Creative Assets

   Next, define all the creatives for the campaign:

   • Upload the brand logo.
   • Upload a banner to be shown with the logo.
   • Define the headline of the campaign, to be shown with the creatives.
   

3. Select Product to Promote

   Next, define a product to be promoted with the creatives.

   Note

   the creatives, headline and productId will be returned in the auction request separately. You can render those elements the way it best fits your needs in the frontend. Refer to the Running Auctions section to learn more about how to get winners for sponsored brands.
   

4. Set Bidding Strategy

   Then, define a BIDLESS™ strategy or a manual bidding value.

   

5. Launch Campaign

   Finally, define final details (name, budget, and timeframe) of the campaign and launch it. 🚀