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Sponsored Brands

Sponsored Brands is an advanced ad format that combines brand logos, multiple creative assets, headlines, and multiple products. With three pre-built templates, video support, and comprehensive analytics, it’s designed to build brand awareness and help customers discover your full product range.

Sponsored brands example

Key Features

  • Multiple products per campaign: Include products in a single sponsored brand campaign for better product discovery
  • Video and enhanced creatives: Upload videos alongside traditional banner images for more engaging ad experiences
  • Template-driven campaigns: Choose from three pre-built templates: Product Collection (multiple products), Store Spotlight (drive store traffic), and Video (single product with video)
  • Flexible pricing models: Choose between cost-per-click (CPC) and cost-per-thousand-impressions (CPM) bidding
  • Enhanced destinations: Direct shoppers to product pages, vendor pages, or custom URLs
  • Comprehensive analytics: Monitor campaign performance with detailed metrics and promoted sales attribution

Brand Awareness Campaigns

  • Objective: Increase brand visibility and recognition
  • Recommended Products: 2-5 products representing your brand range
  • Creative Focus: Strong brand logo, compelling headlines, high-quality visuals
  • Targeting: Broad audience segments with brand affinity
  • Bidding: CPM for maximum impression reach

Product Discovery Campaigns

  • Objective: Help customers discover specific products or product categories
  • Recommended Products: 3-5 related products from the same category
  • Creative Focus: Product-focused imagery, clear product benefits
  • Targeting: Category-specific keywords and interested audiences
  • Bidding: CPC to drive product page visits and conversions

Video-First Campaigns

  • Objective: Engage customers with dynamic video content
  • Recommended Products: 1-3 products to maintain focus on video content
  • Creative Focus: High-quality video showcasing products in use
  • Targeting: Video-engaged audiences and mobile users
  • Bidding: CPM for video view optimization

How It Works

  1. Select from Available Templates

  2. Configure Creative Assets

  3. Select Products to Promote

  4. Set Bidding Strategy

  5. Configure Campaign Settings

  6. Launch and Monitor

Campaign Management Features

Campaign Analytics

Monitor campaign performance with comprehensive metrics:

  • Impressions and clicks by campaign
  • Promoted sales attribution with multi-product tracking
  • Campaign-level performance insights and ROI analysis

Sponsored brands campaign analytics example

Getting Started

To begin using Sponsored Brands:

  1. Access the Admin Dashboard: Navigate to the Sponsored Brands section under Ads Format
  2. Choose Template: Select from Product Collection, Store Spotlight, or Video templates
  3. Create Your First Campaign: Follow the template-driven campaign creation process
  4. Monitor Performance: Use the enhanced analytics dashboard to track campaign success

For detailed guidance on specific features: