Create Sponsored Brands Campaigns

Sponsored Brands is an ad format combining a brand logo, creative assets, a headline and multiple products. Its goal is to build brand awareness and help customers discover products.

Campaign Creation Flow

All sponsored brands campaigns start from one of three available templates, then follow a streamlined creation process.

1. Select Template

   Begin by choosing from one of three pre-built sponsored brands templates:

   • Product Collection: Multiple products on one landing page for comprehensive product discovery
   • Store Spotlight: Drive traffic to a store page for brand awareness
   • Video: Single product with a video for enhanced user engagement
   

2. Creative Setup

   Configure your brand and creative assets:

   • Upload Brand Logo: Add your brand logo following template specifications
   • Campaign Headline: Create compelling headlines aligned with your campaign objectives
   • Additional Creatives: Upload videos or additional images based on template requirements
   • Attach Products: Select products to promote with your creatives

   Note

   The creatives, headline and productId will be returned in the auction request separately. You can render those elements the way it best fits your needs in the frontend. Refer to the Sponsored Brands Auction section to learn more about auction requests and responses.

   

3. Ad Behavior

   Specify targeting and destination settings:

   • Targeting Configuration: Set keywords, categories, and audience targeting
   • Destination URLs: Choose where clicks should direct users (product pages, vendor pages, custom URLs)
   • Geographic Targeting: Configure location-based targeting if needed
   • Audience Segments: Apply demographic or behavioral targeting
   

4. Bidding Strategy & Campaign Settings

   Complete your campaign setup:

   • Campaign Name: Provide a descriptive name for easy identification
   • Campaign Objective: Choose your primary goal (brand awareness, clicks, conversions)
   • Campaign Duration: Set start and end dates
   • Budget Settings: Define daily or total campaign budgets
   • Bidding Strategy: Select between BIDLESS™, manual CPC, or CPM bidding
   • Budget Pacing: Configure how budget should be distributed over campaign duration
   

5. Launch Campaign

   Review and launch your sponsored brands campaign:

   • Campaign Preview: Review how your campaign will appear across different placements
   • Template Validation: Ensure all required fields are completed correctly
   • Product Verification: Confirm all selected products are active and destinations work
   • Creative Quality Check: Verify uploads meet platform requirements
   • Deploy Campaign: Launch and begin performance monitoring 🚀

Best Practices

Template Selection

• Choose Product Collection for showcasing product variety and driving category exploration
• Use Store Spotlight for brand building and directing traffic to your store
• Select Video template when you have compelling video content that showcases product benefits

Creative Quality

• Use high-resolution images and videos that showcase products clearly
• Ensure all creative elements align with your brand guidelines
• Keep headlines concise and focused on key value propositions
• Test different creative combinations to optimize performance

Campaign Optimization

• Start with proven templates before customizing campaigns extensively
• Monitor which products drive the best results and adjust selection accordingly
• Regularly review campaign analytics and adjust targeting and bidding strategies
• Apply insights from successful campaigns to new campaign creation

Refer to the Sponsored Brands Auction section to learn more about how auction requests and responses work, and the View Sponsored Brands Details section for campaign performance tracking.