Sponsored Brands Slot Configuration

Sponsored Brands slot configuration allows you to create and manage ad slots that determine where sponsored brands campaigns can be displayed. Unlike the previous single default slot, you now have the flexibility to create multiple slots with specific template assignments.

Slot Configuration Overview

Sponsored brands slots define placement opportunities where campaigns can appear. Each slot can be configured with specific templates and targeting parameters to ensure campaigns display appropriately across your platform.

Creating Sponsored Brands Slots

1. Access Slot Configuration

   Navigate to the Ad Formats section in your admin dashboard and select Sponsored Brands slot management.

2. Define Slot Details

   Configure the basic slot information:

   • Slot Name: Descriptive name for easy identification
   • Slot ID: Unique identifier used in auction requests
   • Template Assignment: Select which template this slot will use:
     • Product Collection
     • Store Spotlight
     • Video

3. Configure Slot Settings

   Set up additional slot parameters:

   • Placement Rules: Define where this slot can appear
   • Size Specifications: Set dimensions and layout requirements
   • Targeting Options: Configure audience and content targeting
   • Performance Goals: Set optimization objectives for this slot
   

4. Template Integration

   Link the slot to specific sponsored brands templates:

   • Template Restriction: Campaigns using this slot must use the assigned template
   • Creative Requirements: Template-specific asset requirements are enforced
   • Product Count Limits: Template product limits (1-5) apply to campaigns in this slot

5. Slot Activation

   Review and activate your configured slot:

   • Validation: Ensure all required fields are completed
   • Template Compatibility: Verify template assignment works with placement requirements
   • Auction Integration: Confirm slot ID is properly configured for auction requests

Slot Management Features

Multiple Slot Support

• Flexible Placement: Create multiple slots for different page locations or contexts
• Template Specialization: Assign specific templates to optimize for different placements
• Performance Optimization: Configure slots with different objectives and targeting

Template Assignment Benefits

• Consistent Experience: Ensure specific placements always use appropriate templates
• Creative Standards: Maintain consistent creative quality across different slot types
• Campaign Matching: Automatically match campaigns to suitable slots based on template choice

Advanced Configuration Options

• Slot Priority: Set priority levels for multiple slots in auction requests
• Dynamic Assignment: Allow flexible template usage when appropriate
• Performance Tracking: Monitor slot-specific performance metrics

Note

Slot configuration changes may require coordination with your development team to update auction request implementations. Ensure proper slot IDs are used in placement requests to receive appropriate sponsored brands campaigns.

Best Practices

Slot Planning

• Strategic Placement: Create slots for high-visibility areas where sponsored brands perform best
• Template Matching: Assign templates that align with the placement context and user intent
• Performance Monitoring: Track slot performance to optimize template assignments

Template Assignment Strategy

• Product Collection Slots: Best for category pages, search results, and product discovery areas
• Store Spotlight Slots: Ideal for homepage placements and brand-focused sections
• Video Slots: Optimize for mobile placements and content-rich environments

Slot Optimization

• Regular Review: Monitor slot performance and adjust template assignments as needed
• A/B Testing: Test different template assignments to optimize slot performance
• Campaign Feedback: Use campaign performance data to improve slot configuration

Integration with Auctions

Configured slots integrate directly with the sponsored brands auction system:

• Placement Requests: Use slot IDs in auction requests to target specific placements
• Template Filtering: Auction responses only include campaigns compatible with slot templates
• Performance Attribution: Track results back to specific slot configurations for optimization

Refer to the Sponsored Brands Auction section for details on using slot IDs in auction requests.