Placements and Use Cases

Where will sponsored listing ads appear?

Sponsored listings appear on category, search, carousels, swimlanes, related products, check-out and cross-sell pages.

Sponsored listings on search pages

Here on Tesco, when we search “chocolate”, the top two products are boosted to maximum visibility and listed as sponsored.

Sponsored listings on category pages:

Here you can see the top four listings of a category page appear sponsored.

Sponsored listings on carousels pages:

Carousels often appear at the bottom of product pages.

Sponsored listings as swimlanes:

Here is where the sponsored posts are not in the top prime locations, but scattered through other high visibility listings. See the red dress.

Sponsored listings as related products:

Here the sponsored listings appear as a form of related products when on a product page: