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Travel Agencies

Topsort enables travel platforms to monetize every touchpoint of this extended decision process.

Despegar cover

Travel-Specific Advertising Solutions

  • Destination Marketing: Enable hotels, airlines, and destination marketing organizations to sponsor prime placement during high-intent search moments
  • Package Promotion Tools: Flight and hotel sponsored listings that drive strategic route promotion and package bookings
  • Seasonal Campaign Management: Leverage travel seasonality with dynamic bidding for peak booking periods and special events

Travel Platform Benefits

  • Cross-channel advertising from onsite to offsite inventory, including YouTube, Samsung Smart TV, and connected TV platforms
  • Co-op advertising tools for destinations, hotels, and airlines to share marketing costs
  • First-party traveler data activation for precise audience targeting
  • Non-endemic brand opportunities in adjacent categories like financial services and luggage

Customer Story: Despegar

For over 25 years, Despegar has been revolutionizing the tourism industry through technology across Latin America. Today, the company serves more than 30 million customers across 19 countries, operating multiple brands including Best Day, HotelDO, and Viajes Falabella.

Seeking to enhance their monetization capabilities, Despegar partnered with Topsort to implement a comprehensive travel media auction platform. The results transformed their advertising business:

  • 10x–30x growth in ad revenue within the first year
  • 1 month integration time with full platform deployment
  • Real-time programmatic bidding for hotels and airlines with sponsored listings
  • Self-service campaigns enabling travel suppliers to easily manage their own advertising

Topsort’s modular, API-first approach allowed Despegar to maintain full control over ad placements while leveraging advanced auction technology. The platform supports both managed service flows and self-service options, giving Despegar flexibility in how they work with their advertising partners.