Topsort offers two ways to integrate third-party demand into your ad stack:
- Sponsored Listings Demand Mediation - For sponsored listings, pass bids from external demand sources (e.g., Criteo) into the Topsort auction where they compete directly against Topsort demand. The highest bid wins, regardless of source.
- Banners Demand Mediation - For banner ad slots, Topsort can return a Google Ad Manager (GAM) tag when no Topsort demand is available, earning the marketplace incremental revenue from programmatic ads.