Overview

Once an auction has been resolved, the result be a number of winning bids.

These can then be shown to the end-user, who might see and interact with them. It’s important to keep track of these events, so that:

• Autobidding campaigns will work correctly.
• Marketplace owners and vendors can analyze the performance of campaigns.

Topsort does not collect personal data

All Topsort sees is an opaque user ID provided by the marketplace.

Event tracking

There are 3 types of events Topsort keeps track of: Impressions, clicks and purchases.

Impressions and clicks can be related to winning bids by providing a bid ID. Impressions and clicks without a bid ID are considered organic by Topsort’s systems.

Impressions

Impression events should be created when a listing, banner or brand becomes visible to the end-user.

Clicks

Click events should be created when an end-user clicks on a listing, banner or brand.

Purchases

Purchase events should be created when an end-user purchases products. One purchase event can contain several products.

Purchases should also contain the opaque user ID so we can attribute them to the same user.

Reports

Reports of tracked events can be viewed in the UI and retrieved via the API.