This week, we've rolled out pivotal updates to enhance your ad platform experience. Now you can set Target ROAS at the campaign level directly in the admin dashboard. We also launched category-specific Reserve Prices, and advanced editing for Sponsored Listings.
This week, we've enhanced the Autobidding Control for direct Target ROAS adjustments for vendors. Additionally, we've expanded banner attribution, refined the vendor dashboard, and standardized dashboard data to UTC time. These updates underscore our dedication to optimizing the Topsort platform experience.
This week, we unveiled a feature that allows the creation of multi-creative banner campaigns via our dashboard. We've improved monitoring, provided detailed campaign configurations, and targeting info for better campaign management. Plus, we've streamlined onboarding and added customizable time zones for a personalized user experience.
This week Topsort introduces Advanced Analytics, enabling users to access granular data, create custom dashboards, and make data-driven decisions. Simplified sandbox switching and a Kotlin library for easy event reporting further enhance the user experience.
This week, we introduced the ability for admins to add labels to API keys for improved organization and launched new metrics within the campaign view for deeper insights into campaign performance. These features aim to enhance workflow efficiency and provide valuable data for more informed decision-making.
This week, we launched a new Autobidding Control feature in the admin dashboard, providing enhanced control and insights for ad businesses. We also introduced the beta version of the Products Tab, facilitating easy access and management of product catalogs, and some improvements for campaign creation and monitoring.
This week's update brings the Exclusive Banners for fixed tenancy and premium offerings, and Improved Reporting for deeper insights into banner ad performance. These enhancements aim to streamline campaign creation, meet vendor demands, and provide valuable analytics for your ad business.
This week, we launched a new Analytics tab on the dashboard that provides marketplace admins with an overview of ad performance metrics, including aggregated data on the marketplace level and detailed data per vendor. We also introduced a new navigation design, the ability to share marketplace content standards with vendors, and a new campaign type called "CPM Listings Campaign." We are sure that these features will improve the ad management experience and streamline your workflows.
We have revamped the banner experience with improvements around the core areas of banner ads: Configuration, Campaign Creation, and Targeting. In addition to a smoother and more coherent banner ads experience, you can now create exclusivity with your placements for a premium offering. We also implemented SSO for easier login and launched a new API to simplify vendor invitations.
We started this year by releasing two significant features. The multi-marketplace login allows marketplace admins seamlessly switch between different countries, business functions, or languages. We also released the banner ads flow that has a better user experience with a simpler UI and allows serving multiple banner ads on landing pages.