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Topsort Platform

Week of August 25, 2025

Week of August 11, 2025

Sponsored Brands V2

Ad Platform New
August 14, 2025

Enhanced sponsored brands with multiple products, video support, and advanced targeting - initial release for admin dashboard

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Week of August 4, 2025

Toppie Analytics

Toppie New
August 6, 2025

Comprehensive campaign performance analytics for agencies and retailers to understand demand and optimize performance

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Week of July 28, 2025

Week of July 21, 2025

Banner Templating

Ad Platform New
July 24, 2025

Create standardized, reusable banner ad templates to streamline campaign creation and maintain brand consistency

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Week of July 14, 2025

Week of July 7, 2025

Week of June 30, 2025

Vendors Metadata

Ad Platform New
July 2, 2025

Vendors Metadata is a new feature that allows you to manage vendor specific attributes through metadata.

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Week of May 26, 2025

Week of May 12, 2025

SDKs Upgrade

Ad Server Update
May 14, 2025

Upgrades of our Low Code SDKs for iOS and Android, adding callbacks logic to the banner components.

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Week of April 28, 2025

Week of April 21, 2025

Week of April 14, 2025

Week of April 7, 2025

Week of March 10, 2025

Week of February 24, 2025

Week of February 10, 2025

Keyword Phrase Matching

Ad Platform Update
February 12, 2025

Keyword phrase matching is crucial for improving campaign targeting accuracy, enhancing relevance for shoppers, and maximizing ROAS for advertisers

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Week of December 30, 2024

Week of December 9, 2024

Week of November 18, 2024

Enhanced roles and permissions

Ad Platform Update
November 22, 2024

Introduced granular Role-Based Access Control (RBAC), allowing Key Account Managers to manage vendor-specific campaigns and data with tailored permissions, improving security and workflow efficiency.

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Week of October 7, 2024

Kotlin SDK 1.1.0

Ad Server Update
October 8, 2024

We are proud to announce the release of our latest Kotlin SDK, designed to enhance developer productivity and streamline application development. This new library is now available on Maven Central, making it easier than ever for developers to integrate into their projects using Gradle.

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Better attribution and improvements

Ad Server Update
October 7, 2024

We are pleased to announce two new features designed to enhance user tracking and ad campaign precision. These updates will empower marketplaces and advertisers to better track user behavior, optimize ad spend, and increase campaign effectiveness.

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Banner improvements

Ad Platform Update
October 7, 2024

This release introduces several new features designed to enhance flexibility, control, and effectiveness of ad campaigns for retailers and advertisers. This provide greater control over campaign performance, budget allocation, and overall user experience.

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Better reporting

Ad Platform Update
October 7, 2024

We have introduced several updates to improve visibility, reporting, and analysis for both marketplaces and vendors. These updates enable better analysis, campaign optimization, and more accurate reporting.

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Week of September 30, 2024

New and improved SDKs

Ad Server Update
October 4, 2024

We are thrilled to introduce new SDKs and features designed to simplify and speed up the integration of Topsort for retailers and marketplaces.

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New ad formats

Ad Platform New
October 4, 2024

We are excited to announce the launch of new ad formats on Topsort. These formats are designed to help brands and agencies create more engaging and effective advertising campaigns across the Topsort Ad Network.

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Better integration with current systems

Ad Server Update
October 3, 2024

We've introduced three key improvements to streamline integration and data management. Campaign Change Webhook reduces API polling by notifying users of campaign updates in real-time; Campaign ID in Auction Responses allows clients to map auctions to internal campaigns for better tracking and analysis; and Product Metadata in Catalog enables custom fields for enhanced product organization and advertiser experience.

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Enhanced vendor experience

Ad Platform Update
October 3, 2024

We are excited to announce several updates aimed at enhancing the vendor experience on Topsort. These improvements focus on making the onboarding process smoother, improving communication, and offering more flexibility through Single Sign-On (SSO) integration.

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Improve security and support

Ad Platform Update
October 3, 2024

We are excited to announce key updates to the Topsort platform, focusing on enhanced security and an improved customer support experience. These updates are designed to give marketplace users more control over access to information and make it easier for clients to find the help they need.

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New: Toppie

Ad Platform New
October 3, 2024

Toppie serves as a new investment channel for agencies and brands, which enables them to reach several marketplaces from one place. We are super excited not only to help agencies and brands optimize their operations but also Topsort’s retailers by giving them the opportunity to access new demand and gain additional ad revenue.

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Week of July 8, 2024

Enhanced Security Features

Ad Server Update
July 12, 2024

These updates reflect our commitment to enhancing both the security features of our platform and the flexibility with which users can manage their advertising campaigns. We are continually striving to improve our platform to meet the needs of our diverse user base.

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Week of June 24, 2024

Quick reporting UI enhancements

Ad Platform Update
June 26, 2024

The Topsort Dashboard centralizes essential data in real-time, giving you everything you need in one place. We’re constantly innovating to present information more effectively, helping you make better decisions and adding value.

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Week of June 3, 2024

Campaign management enhancements

Ad Platform Update
June 3, 2024

At Topsort, we’re always thinking about how to make processes smoother and more efficient for our users. Whether it’s enhancing the way you manage your ad campaigns or streamlining your financial transactions, our goal is to make your experience as seamless as possible. Today, we’re excited to introduce two powerful new features designed to elevate your marketing efforts and operational efficiency: Total Budget Control and Self-Service Payments.

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Week of April 1, 2024

New: Sponsored Brands and Self-service Payments

Ad Platform New
April 1, 2024

At Topsort, we’re continually innovating to enhance your experience and extend your capabilities within the digital marketplace. This month, we’re excited to introduce two powerful new features designed to streamline your operations and amplify your success: Sponsored Brands and Self-Service Payments.

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Week of January 22, 2024

New: Custom Branding for Vendor Dashboards

Ad Platform Update
January 28, 2024

Today we are really excited to announce some new Topsort Product features. Every Product decision we take is intended to get us one step closer to our mission of democratizing advanced monetization technology through simple, easy-to-use products.

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Week of September 18, 2023

Enhancements to platform experience

Ad Platform Update
September 18, 2023

This week, we’ve rolled out pivotal updates to enhance your ad platform experience. Now you can set Target ROAS at the campaign level directly in the admin dashboard. We also launched category-specific Reserve Prices, and advanced editing for Sponsored Listings.

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Week of August 28, 2023

Enhancements to Autobidding Control

Ad Platform Update
August 28, 2023

This week, we’ve enhanced the Autobidding Control for direct Target ROAS adjustments for vendors. Additionally, we’ve expanded banner attribution, refined the vendor dashboard, and standardized dashboard data to UTC time. These updates underscore our dedication to optimizing the Topsort platform experience.

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Week of July 24, 2023

New: Multi-creative banners

Ad Platform New
July 28, 2023

This week, we unveiled a feature that allows the creation of multi-creative banner campaigns via our dashboard. We’ve improved monitoring, provided detailed campaign configurations, and targeting info for better campaign management. Plus, we’ve streamlined onboarding and added customizable time zones for a personalized user experience.

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Week of July 10, 2023

New: Advanced Analytics

Ad Platform New
July 14, 2023

This week Topsort introduces Advanced Analytics, enabling users to access granular data, create custom dashboards, and make data-driven decisions. Simplified sandbox switching and a Kotlin library for easy event reporting further enhance the user experience.

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Week of May 29, 2023

Improvements to API key organization

Ad Server Update
June 1, 2023

This week, we introduced the ability for admins to add labels to API keys for improved organization and launched new metrics within the campaign view for deeper insights into campaign performance. These features aim to enhance workflow efficiency and provide valuable data for more informed decision-making.

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Week of May 22, 2023

New: Autobidding control

Ad Platform Update
May 22, 2023

This week, we launched a new Autobidding Control feature in the admin dashboard, providing enhanced control and insights for ad businesses. We also introduced the beta version of the Products Tab, facilitating easy access and management of product catalogs, and some improvements for campaign creation and monitoring.

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Week of April 3, 2023

New: Exclusive Banners

Ad Platform New
April 5, 2023

This week’s update brings the Exclusive Banners for fixed tenancy and premium offerings, and Improved Reporting for deeper insights into banner ad performance. These enhancements aim to streamline campaign creation, meet vendor demands, and provide valuable analytics for your ad business.

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Week of March 27, 2023

New: Analytics dashboard

Ad Platform Update
March 27, 2023

This week, we launched a new Analytics tab on the dashboard that provides marketplace admins with an overview of ad performance metrics, including aggregated data on the marketplace level and detailed data per vendor. We also introduced a new navigation design, the ability to share marketplace content standards with vendors, and a new campaign type called “CPM Listings Campaign.” We are sure that these features will improve the ad management experience and streamline your workflows.

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Week of March 6, 2023

Banner improvements

Ad Platform Update
March 8, 2023

We have revamped the banner experience with improvements around the core areas of banner ads: Configuration, Campaign Creation, and Targeting. In addition to a smoother and more coherent banner ads experience, you can now create exclusivity with your placements for a premium offering. We also implemented SSO for easier login and launched a new API to simplify vendor invitations.

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Week of January 9, 2023

New: Multi-marketplace logins

Ad Platform Update
January 9, 2023

We started this year by releasing two significant features. The multi-marketplace login allows marketplace admins seamlessly switch between different countries, business functions, or languages. We also released the banner ads flow that has a better user experience with a simpler UI and allows serving multiple banner ads on landing pages.

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Week of December 19, 2022

New: Vendor Activity Logs

Ad Platform Update
December 22, 2022

This week we released Activity Logs to help you stay in the know about your vendors’ activity and provide faster support! We also added the campaign tab on the vendor dashboard for easier campaign management.

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Week of December 5, 2022

New: Reporting API

Ad Server New
December 5, 2022

Recently, Topsort has released the new Reporting API that makes reporting easier on the marketplace, vendor, campaign, and product level. Marketplaces can now use the Reporting API to get daily or aggregated behavior summary data. We also added new vendor metrics to help marketplace admins have better insight into vendor performance.

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Week of November 14, 2022

More vendor permission changes

Ad Platform Update
November 17, 2022

This week, the Topsort team released additional vendor permission settings for marketplace admins, added a search feature to the campaigns list, deployed a campaign relaunch feature, and made campaign pages more informative with campaign status notifications. We also added information boxes and tooltips to clarify how different budget types work.

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Week of October 31, 2022

Vendor permission changes

Ad Platform Update
November 1, 2022

Now you can manage vendor dashboard permissions within the admin dashboard. We also added a product search feature to the campaigns and deployed upgrades to the /events endpoint. We made changes in the API documentation and improved the help center experience within the vendor dashboard.

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Week of October 17, 2022

New: Sales Training Module

Ad Platform Update
October 18, 2022

This week we launched the Sales Training module on the admin dashboard, launched Analytics access for vendors, added email notifications for the rejected banner ads, and deployed some UI changes to make it easier to monitor your balance and ad spend and configure banner ads.

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Week of October 3, 2022

Campaign status notifications

Ad Platform Update
October 5, 2022

This week we released some updates to keep marketplaces and vendors notified of their campaign status changes and added a button to refresh dashboard metrics. We also improved the logs service performance.

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Week of September 26, 2022

New: Personalized seller notifications

Ad Platform Update
September 28, 2022

Now you can send personalized notifications to sellers when their balance is running low or runs out. That way they can top up easily, and keep their campaigns running. We also implemented some data visualization fixes, made campaign end dates visible, and added sorting to the transactions report.

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Week of September 19, 2022

New: Filtering API and Schema Validator

Ad Server Update
September 23, 2022

This week, the Topsort team released new features related to API Logs to make it easier for developers to troubleshoot issues. Now you can filter errors by API and see the cause of an error quicker with our Schema Validator

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Week of August 29, 2022

New: Ad reviews UI

Ad Platform Update
August 31, 2022

Welcome back to another product update! We’ve improved the ad reviews interface and user flows, so that marketplace users can easily review banner ad campaign requests at scale. Our new “manage” tab organizes the requests by status: pending approval, approved, rejected, and rejected with feedback.

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Week of August 15, 2022

New: Topsort status updates

Ad Platform Update
August 16, 2022

This week, we set up Topsort Status Updates for all our users. Be in the loop about any downtimes and incidents with our platform using the status page. 🚧🛠

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Week of August 8, 2022

New: Billing API

Ad Server New
August 9, 2022

Recently, Topsort has released the new Billing API that makes billing operations easier and more transparent for marketplaces and vendors. Marketplaces can now use the Billing API to check a vendor’s balance, their credit history, issue free credits, and manage credit limits. API Logs also got a revamp!

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Week of July 25, 2022

New: API Logs for developers

Ad Server Update
July 26, 2022

This week, the Topsort team releases the API Logs module for developers to troubleshoot issues quicker than ever before. This first launch in developer tools aims to bring transparency and clarity into the API integrations process for marketplace engineering teams. 🧑‍🔧

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Week of July 18, 2022

Vendor onboarding improvements

Ad Platform Update
July 21, 2022

Topsort has updated the vendor experience in two ways. First, a vendor’s first-time sign-up process now includes more fields for the user to specify their preferences and business roles. Secondly, the vendor dashboard now has a budget timer.

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Week of July 11, 2022

Marketplace UI improvements

Ad Platform Update
July 12, 2022

This week, Topsort has updated our marketplace UI to improve your user experience. We’ve added a new way to view how many members are dedicated to a vendor account on Topsort. We’ve also moved “Ad Reviews” next to “Configurations” so that marketplace representatives can manage every setting related to banner ads all in one place.

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Week of June 27, 2022

More improvements to banner ads

Ad Platform Update
July 1, 2022

This week, Topsort released many improvements for banner ad configurations and campaign creation. Marketplaces and advertisers can now advertise on mobile as well. We also implemented the Kafka platform to improve real-time analytics for our users and empower them to create campaigns with confidence.

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Week of June 13, 2022

New: Banner ad campaigns

Ad Platform New
June 15, 2022

We’re excited to announce our newest release: Banner Ad campaigns (new and improved)! You can now run auction-based banner ads anywhere on your marketplace website! We’ve also built a whole Banner Ad Configuration module to support banner ad campaign creation.

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Week of March 21, 2022

New and improved banner ads

Ad Platform Update
March 27, 2022

We released a bunch of improvements around creating and running Banner Ads in March. Check out our new Banner Ads creation and approval cycles. 🔄 ✅ Boleto is also now a payment option for our Brazilian friends! 💰💱

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