New: Autobidding control

This week, we launched a new Autobidding Control feature in the admin dashboard, providing enhanced control and insights for ad businesses. We also introduced the beta version of the Products Tab, facilitating easy access and management of product catalogs, and some improvements for campaign creation and monitoring.

Autobidding Control

We are thrilled to announce the launch of our new Autobidding Control feature in the Topsort admin dashboard. This powerful new tool takes Topsort’s mission of helping you build, scale, and optimize your ad businesses to the next level, offering unparalleled control and insights.

Here’s what you can now do with the Autobidding Control feature:

Monitor Ad Performance: View your ad platform’s Return on Ad Spend (ROAS), Cost per Click (CPC), and Cost per Mille (CPM) over the last 7 or 30 days, right at your fingertips. See the trends on the chart.

Set Target ROAS: Adjust the Target ROAS for your marketplace as per your business objectives. Simply click on the “Change” button and set your new target ROAS using the Autobidding Password

📘 Autobidding Password is different from your admin password

🚧 You can only make 1 change every 24 hours

You can also use the change log to track changes to Target ROAS over time to understand your performance trends and make more informed decisions.

View Reserve Prices: You can now see the reserve prices for sponsored listings and sponsored banners on the Autobidding Tab.

Monitor Vendors: Keep an eye on each vendor’s ROAS, and see if they are using autobidding for their sponsored listings and/or sponsored banner campaigns.

Products Tab (Beta)

Catalog management is a key part of running ad campaigns. Vendors and marketplaces want to be able to easily access their entire catalog. We’ve heard your feedback and are introducing the Product Tab that gives you a comprehensive view of your catalog.

Using the Products Tab, marketplaces and vendors can view their entire catalog, filter the product per category, and search by SKU or product name.

As a marketplace, you can also filter the products by vendors as well.

Soon, the Product Tab will have additional features product and campaign management features as well as performance monitoring.

Switching between Sandbox and Production Environments

Now, you will be able to switch between sandbox and production environments using the switch in the manager UI. You do not need to log out and log in or use two sets of credentials, anymore.

Improvements

• We now have a more visual and intuitive Banner Campaign creation flow
• Pagination added to the campaigns table on the admin and vendor dashboards for easier navigation.