Wallets for Budget Control

Introducing Wallets for Enhanced Advertising Budget Control

Wallets give admin and vendors a better control over their advertising budgets, enabling funds to be divided into different wallets. Each campaign can only spend from its assigned wallet, but multiple campaigns can be linked to the same wallet. This prevents overspending or unintentional use of funds. Marketplace admins can configure and manage wallets for each vendor, and both can create campaigns using the available wallets.

Key Benefits

• Granular Budget Control: Wallets allow admins to create separate balances per vendor, ensuring funds are allocated appropriately for different product lines, campaigns or cost centers.
• Improved Financial Transparency: By providing detailed tracking of balances and transactions per wallet, admins and vendors can better monitor ad spend and optimize budget distribution.
• Enhanced Flexibility: With the ability to top-up and transfer balances between wallets, admins can adapt budgets based on campaign needs while maintaining strict control over fund usage.

How It Works

Wallets can be found on the main dashboard and within each vendor’s view, in the marketplace dashboard. The wallets dialogue allows marketplace admins to create, top-up and transfer balances as needed.

Wallet Creation & Management

• Admins can create a wallet for a vendor
• Admins can add credit to each wallet independently.
• Admins can also transfer funds between wallets.

Assigning Wallets to Campaigns

• During campaign creation, vendors and admins can select a specific wallet to fund that campaign. The wallet option appears only when the advertiser has more than one wallet.
• Once a wallet is assigned to a campaign, it can’t be changed to preserve budget integrity.