Set frequency caps based on clicks or impressions for Banner and Video ads
December 22, 2025Ad PlatformNew Feature
Why It’s ImportantAdvertisers now have more granular control over ad exposure. Previously, frequency caps could only be set based on impressions. Now you can choose between clicks or impressions, giving teams greater flexibility to balance reach, engagement, and efficiency.
The frequency cap feature now supports both clicks and impressions as cap types, available for Banner and Video ad campaigns.
Click-based frequency capping: Set limits based on how many times a user clicks on your ad, not just how many times they see it. This is ideal for campaigns focused on engagement metrics.Flexible cap selection: Choose between “Impressions” or “Clicks” in the frequency cap dropdown when configuring your campaign settings.
Performance-focused advertisers: If your campaign goals are centered around clicks and engagement rather than brand awareness, click-based caps let you optimize for what matters most.Teams managing ad fatigue: Balance user experience by capping based on actual engagement, ensuring users aren’t overwhelmed while still maximizing campaign reach.
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