Skip to main content
March 2, 2026Ad PlatformNew Feature
Vendor
Invite User
Admin
Analytics
Why We Built ThisEnabling vendor self-service starts with giving vendors the right users and the right access. Until now, marketplace teams had no way to manage vendor users directly—they had to coordinate manually or escalate to support. Now you can invite, assign roles, and deactivate vendor users from the Admin Dashboard.

​
The Problem

Marketplace admins and sales teams had no direct way to manage who has access to a vendor’s dashboard. Onboarding a new vendor user, adjusting permissions, or removing access required manual coordination—slowing down vendor enablement and creating security gaps when offboarding was delayed.

​
The Solution

Vendor user management is now built into the Admin Dashboard. Marketplace admins and sales users can manage the full lifecycle of vendor users—invite them, assign the right role, and deactivate access when needed. Two clear roles. Vendor users are assigned one of two roles that map to their responsibilities:
  • Admin — Full access to the vendor dashboard: manage campaigns, set budgets, invite other vendor users, and view analytics.
  • Analytics — Read-only access to the vendor dashboard: view campaign performance, reports, and dashboards without the ability to make changes.
Deactivate instantly. When a vendor team member leaves or no longer needs access, deactivate their account with one click. Deactivated users lose access immediately. Migration handled. All existing vendor users have been automatically assigned the appropriate vendor self-service role based on their current access level—no action required from your team.

​
What You Can Do

Invite vendor users. Add new users to any vendor’s team with the right role from the start. Assign roles. Choose between Admin and Analytics based on what the vendor user needs to do. Deactivate users. Revoke a vendor user’s access immediately when they no longer need it. View vendor teams. See all users for a vendor at a glance—their role, status, and when they were added.

​
Use Cases

Marketplace admins. Onboard vendor teams directly—invite their users, assign appropriate roles, and ensure they can self-serve from day one. Sales teams. Set up vendor users for the accounts you manage. Give campaign managers Admin access and stakeholders Analytics access. Vendor offboarding. When a vendor contact leaves, deactivate their access immediately without waiting for the vendor to notify you.
Available now in the Ad Platform. Access Vendor User Management from the Admin Dashboard.