Topsort now supports Universal Ads as an Offsite channel. Vendors can launch video campaigns across CTV, streaming, and digital inventory using the same familiar Topsort experience as other Offsite campaigns.Universal Ads provides access to premium inventory across publishers and platforms including NBCUniversal, Paramount, Warner Bros. Discovery, FOX, Roku, Samsung, and DIRECTV. In the United States, campaigns can reach up to 90% of households.
Advertisers select Video when creating an Offsite campaign, choose Universal Ads as the channel, upload a video up to 60 seconds long, and configure details such as the budget and bidding strategy.Universal Ads campaigns are asset-based rather than product-based, so no catalog sync is required. Because television ads cannot be clicked, CTV performance is measured using view-through attribution.
A marketplace can use Topsort’s Universal Ads account or grant Topsort access to its own account. Contact your Topsort Account Manager to enable Universal Ads.For more information, see Campaign Creation and Reporting.
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