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April 21, 2026Ad PlatformNew Feature

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What’s New

Marketplace AI chatbots are becoming a major product discovery surface. Shoppers already use them to compare products, get recommendations, and narrow down options, but monetization often stops at the chatbot boundary. Sponsored Prompts closes that gap. With Sponsored Prompts, marketplaces can monetize qualifying chatbot product queries by blending sponsored product tiles into conversational results without degrading the shopper experience.

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Why This Matters

  • Conversational commerce is growing quickly, and these interactions are often high-intent
  • Chatbot discovery has usually operated at zero yield for marketplaces
  • AI discovery surfaces need a sustainable revenue model to scale long-term

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How Sponsored Prompts Works

When a marketplace connects its chatbot to Topsort’s Sponsored Prompt server, Topsort returns products when users query for them:
  1. Topsort evaluates the user prompt against active Sponsored Prompt campaigns
  2. Matching is semantic (intent-based), not exact keyword overlap
  3. If the user query matches eligible sponsored products, sponsored placements are returned first
  4. Otherwise, Topsort returns organic recommendations

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Example Semantic Matches

A campaign targeting sports watch can also match:
  • “Help me find a watch for running”
  • “I need a fitness watch under 60”
  • “Can you recommend a workout watch?”

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What This Unlocks for Marketplaces

  • Monetize chatbot discovery as it happens
  • Preserve answer quality with blended sponsored and organic recommendations
  • Capture intent beyond rigid keyword matching
  • Use existing sponsored listings infrastructure instead of building a separate ad stack
Learn more in the sponsored prompts documentation.