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May 30, 2026Ad PlatformNew Feature

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What’s New

The Insights tab under Analytics in the Marketplace UI surfaces AI-generated insights that highlight anomalous trends in key marketplace metrics such as ROAS, revenue, and CTR.

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Highlights

  • Top three insights on the left, each labeled with severity: Info, Med, or High
  • Four categories: Monetization, Engagement, Conversion, and Demand
  • Ask Tomi on any insight to investigate the issue and chat about possible solutions
  • Insights history on the right for a record of past marketplace events and recurring patterns
Insights help marketplace teams spot major performance changes immediately, such as CPC spikes, ROAS drops, or unusual spend shifts, and understand likely drivers so they can prioritize what needs attention first. This feature is automatically enabled for all clients and production environments. Learn more in the Insights Tab guide.