Documentation Index
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May 14, 2026Ad PlatformNew Feature
What’s New
Topsort now supports TikTok Offsite Ads in the campaign flow. Advertisers can create TikTok offsite campaigns that send shoppers back to the marketplace using catalog-based placements. The flow mirrors other catalog-based offsite channels such as Google Shopping: vendors choose products (all or specific), timeline, and budget. Apart from the catalog, the only additional asset advertisers provide is music selection: pick Relaxed instrumental, Upbeat electronic, or Minimal ambient, and Topsort selects an appropriate instrumental track from the TikTok music library for the ad.Why This Matters
- After Google and Meta, TikTok is the most globally relevant offsite channel for marketplaces. Topsort adds the same self-service vendor workflow, consolidated reporting, and optional in-house attribution as other offsite channels.
- Strong fit for discovery-oriented verticals (fashion, beauty, home, fitness, food, lifestyle, electronics accessories) and mobile-first audiences, with strong presence in North America, Southeast Asia, and Latin America and growing traction in Europe.
Onboarding and Billing
- Onboarding is typically hours: grant Topsort admin access to your TikTok Business Manager account, share pageview and purchase events with Topsort (often a single session with a Topsort integrations engineer and one of your engineers), and rely on automatic catalog sync to TikTok. No separate catalog integration project is required.
- Billing follows the same model as Google, Meta, and Snapchat Offsite, with support for both prepay and postpay.