Skip to main content
Topsort supports both self-service and managed-service Offsite operations. Campaigns can be created from the UI or API and executed across Google, Meta, Snapchat, TikTok, Universal Ads, and OpenAI. To review account setup, catalog synchronization, and conversion-tracking requirements for each advertising platform, see Onboarding.

​
Campaign Creation Flow

1

Create campaign

  1. Choose campaign type:
  • If Product campaign, choose products to promote.
  • If Display campaign, upload and crop images.
  • If Video Ads, upload video creative for Universal Ads.
  1. Provide required creative inputs for the selected channel and format (for example text assets, music selection for TikTok catalog offsite, uploaded images for display campaigns, or 16:9 15, 30, or 60 second videos for Universal Ads).
  2. Select channel and campaign format.
Screenshot of start of offsite campaign creation.
  1. Add targeting, dates, budget, and final creative details. Audience targeting
    • Marketplaces can target any first-party (1P) audiences they have synced to Topsort.
    • These audiences can be used in offsite campaigns to reach specific groups of existing shoppers.
    Location targeting Offsite campaigns support two types of location targeting:
    • Geographic areas: Vendors can target locations such as states or regions directly in the UI.
    • Store locations: Vendors can target users within a specified radius of their physical store locations. To enable this targeting, the marketplace uploads its store locations to Topsort in bulk using a CSV containing each store’s location ID, vendor ID, latitude, longitude, and targeting radius. Once the store locations are uploaded, vendors can use them to target offsite campaigns around their stores. This is particularly useful for delivery apps, restaurant marketplaces, and other businesses with large physical store networks.
Screenshot of step 3 of offsite campaign creation.
  1. Confirm configuration and launch.
Screenshot of step 4 of offsite campaign creation.
  1. Track campaign status and early delivery metrics.
Screenshot of step 5 of offsite campaign creation.
2

Monitor and optimize

Review campaign-level metrics.
Screenshot of step 6 of offsite campaign creation.
Example 1 result of offsite advertising campaign.
Example 2 result of offsite advertising campaign.
Example 3 result of offsite advertising campaign.

​
Approval Flow (Asset-Based Campaigns)

Campaigns created from uploaded creative assets in self-service require marketplace approval under Offsite > Assets. This keeps brand and compliance controls centralized before campaigns go live.

​
Reporting Surfaces

Review campaign performance in Topsort. Available metrics depend on the advertising platform, campaign format, and conversion-tracking setup.
  • Delivery and spend reporting includes metrics such as impressions, clicks, and ad spend, where supported by the advertising platform and format.
  • Attribution-based metrics, including purchases, sales, and return on ad spend (ROAS), require conversion tracking.
  • Metrics are available at halo (vendor) level and at campaign and SKU level where applicable.
  • API and data export workflows are available for custom BI use cases.
See Attribution and Billing for how the tracking approach affects attribution and metric comparability.