Documentation Index
Fetch the complete documentation index at: https://docs.topsort.com/llms.txt
Use this file to discover all available pages before exploring further.
Attribution and Conversion Tracking
Topsort supports two attribution layers:- Channel-native attribution: Google/Meta/Snapchat apply their own attribution models.
- Topsort in-house attribution: Uses marketplace event data for cross-channel comparability and powers attribution-based reporting in the Topsort UI.
Why In-House Attribution Matters
- Enables apples-to-apples performance comparison across onsite and offsite channels.
- Supports configurable attribution windows (for example, 7-day or 30-day windows).
- Standardizes purchase-based metrics for reporting in Topsort.
Event Sharing
Topsort supports sharing events with offsite platforms via offline conversions API, eliminating need for marketplace to implement tracking pixel, saving implementation time and effort.Billing Model
Offsite billing is marketplace-controlled and consolidated:- Vendors spend against channel-specific wallet capacity (for example, Google wallet, Meta wallet, Snapchat wallet).
- Marketplace is billed directly by the channel for media spend.
- Marketplace bills vendors according to its commercial terms.
Payment Modes
- Prepay: vendor funds wallet credits before spending.
- Postpay: marketplace sets vendor spending capacity limits; charges are settled later.