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September 15, 2026Ad PlatformEnhancement
Audience boosters now support values from 0.1 to 1.0 for sponsored listings, banners, and sponsored brands, alongside the previously supported values from 1 to 5. Values below 1 proportionally lower bids for users in the selected audience. This helps advertisers align bids with each audience’s value without excluding shoppers entirely. For example, advertisers could bid less for recent purchasers in an acquisition campaign or for lower-intent shoppers. Please see Activation Strategies for more information.