Improved video campaign workflow with expanded metrics

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What’s New

• Marketplace → Campaigns → Video → Approvals now opens a video-only approval queue.
• Video campaigns are automatically saved as drafts if users leave the creation flow before launching.
• New video playback metrics are available in Data Genie, external Snowflake instances, and connected BI tools:
  • View-through rate
  • Completion rate
  • Quartile drop-off
  • Skip rate
  • Error rate

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Benefits

Teams can review video campaigns separately from banners, resume unfinished campaigns, and understand how viewers engage throughout playback. Learn more about Creating Video Ads.