July 9, 2026Ad PlatformNew Feature
Audience Exclusions are now available for sponsored listings and banner campaigns. Advertisers can exclude specific customer segments from targeting to improve budget efficiency and reduce wasted spend on users unlikely to convert. By sharpening who does—and does not—see your ads, campaigns reach more relevant shoppers and drive stronger incremental sales.
Common use cases include:
- Excluding customers who recently purchased the advertised product or brand
- Excluding existing loyal customers when the goal is new customer acquisition