Analytics Redesign

​

What’s New

The Analytics > Reports page in the Marketplace UI has been redesigned to make performance data easier to scan, compare, and investigate. The update keeps the familiar headline metrics from the previous experience while adding richer insight cards, period-over-period comparisons, trend charts, and more flexible filtering.

​

Highlights

• Familiar summary metrics at the top in a collapsible section, including total ad spend, impressions, clicks, purchases, and ROAS
• Insight cards across spend efficiency, vendor performance, conversion health, click-through rate, and cost per click, each showing absolute values and percentage change versus the previous period
• Trend charts on key cards to compare current and previous periods over time
• Top vendors view to sort and compare leading vendors by metrics such as ad spend and promoted sales
• Page-wide filters by ad format and date range, plus new filters by vendor name/id or campaign name/id to focus the entire page on a specific slice of performance

The redesigned page helps marketplace teams understand campaign and vendor performance without exporting data or leaving Analytics to investigate a specific campaign. Learn more in the Reports Tab guide.