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September 4, 2026Ad PlatformNew Feature
Topsort added new creative controls to help marketplaces support accessibility and AI transparency requirements.
  • Banner alt text: Advertisers can add optional text descriptions to banner creatives for shoppers using screen readers.
  • AI image disclosure: Banner and Sponsored Brands advertisers can mark images that were generated or modified with AI.
See documentation: Accessibility and Image Disclosure and Create Sponsored Brands Campaigns.