Better attribution and improvements

Merge OpaqueUserId

The new Merge OpaqueUserId feature allows advertisers to track user interactions across devices and sessions, even when users switch from anonymous browsing to logged-in activity. This enables more accurate multi-device and multi-channel attribution.

Key Benefits

• Enhanced Tracking: Allows marketplaces to better understand user behavior across devices and sessions.
• Improved Attribution: Merging anonymous and logged-in sessions improves ROAS by attributing conversions more accurately.

How It Works

Marketplaces send events with an opaqueUserId during user interactions (e.g., clicks or views). When the user logs in, a new opaqueUserId is used.

The marketplace can link the anonymous and logged-in opaqueUserIds through the Link Users API, improving attribution calculations for purchases.

API Endpoint: POST v2/events/beta/link-users

{
  "link-users": [
    {
      "from": "anonymous_opaqueUserId",
      "to": "loggedIn_opaqueUserId"
    }
  ]
}

Keyword per Product

The Keyword per Product feature allows marketplaces to assign specific keywords to individual products, rather than applying them across entire campaigns. This enables more targeted and relevant advertising.

Key Benefits

• Increased Relevance: Assigning keywords at the product level ensures ads are more closely aligned with user searches.
• Enhanced Competition: Allows multiple keywords per product, increasing participation in auctions and potentially driving higher ad spend.

How It Works

Marketplaces can upload a JSON file mapping product_id with relevant keywords.

Example format:

{
  "product_id": "643727999",
  "product_name": "Aceite Ominatural Esencial",
  "keywords": ["aceites esenciales", "aceite esencial", "aceite omninatural", "omninatural"]
}

During campaign setup, keywords from the uploaded file are automatically used, removing the need for manual configuration.