Accurate Performance Measurement
Understand the true reach and impact of your campaigns by focusing on viewable impressions, not just total impressions. Adjust your campaign configuration to achieve the best results.
Accurate Performance Measurement
Understand the true reach and impact of your campaigns by focusing on viewable impressions, not just total impressions. Adjust your campaign configuration to achieve the best results.
Improved Optimization
Identify high-performing and underperforming ad placements. If an ad has high impressions but low viewability, it may be placed in a location that users rarely scroll to.
In your campaign reports for banner ads, you will now see four new tiles: “Win Percentage,” “Auctions Won,” “Viewable Impressions,” and “Viewability.”
Monitor these metrics alongside your other campaign data (like clicks and CPM) to get a complete picture of performance.
Use the data to find any issues with your targeting options or adjust your bidding strategy.
Protect Inventory Value
Prevent your premium ad slots from being undersold in low-bid auctions.
Increase Ad Spend and Revenue
By setting a minimum price, you encourage autobidding campaigns to bid higher, which can lead to increased overall ad spend and revenue.
Maximize Yield
Strategically set reserve prices based on demand, seasonality, or slot performance to maximize the yield from your ad inventory.
Share with Topsort a file with slot ids and reserve prices.
Enter the minimum CPM and CPC you are willing to accept for that slot.
Our autobidding system will not place a bid below this price for that specific slot.
#CSV file withexternal_slot_id,cpm_reserve_price,cpc_reserve_priceslot-top-landing,10,15