Enhanced Exclusive Campaign Logic

Ad Platform Update

Why It's Important

Sell the same premium ad slot to multiple exclusive advertisers simultaneously with fill rate percentages, maximizing revenue while providing predictable exposure.

What’s New

• Multiple campaigns with proportional distribution: Run multiple exclusive banner campaigns on the same slot with automatic impression distribution based on fill rate percentages

Slot: Homepage Banner
- Campaign A: 20% fill rate
- Campaign B: 30% fill rate
- Campaign C: 15% fill rate
Total: 65% exclusive, 35% auction-filled

Key Benefits

Maximize Slot Revenue

Sell the same premium ad slot to multiple advertisers simultaneously, increasing overall slot monetization and revenue per placement.

Advertiser Exposure

Provide advertisers with predictable fill rates while allowing multiple brands to share high-value inventory.

Automatic Optimization

System automatically handles proportional distribution and scaling, eliminating manual inventory management complexity.

Setting Up Exclusive Campaigns

1. Create first exclusive campaign: Set up your exclusive banner campaign with desired fill rate percentage

2. Create additional campaigns: Add more exclusive campaigns targeting the same slot-trigger combination

3. Configure fill rates: Set appropriate fill rate percentages for each campaign (system handles scaling automatically)

4. Monitor distribution: Track campaign performance to ensure fill rates meet expectations

5. Adjust as needed: Modify fill rate percentages or add/remove campaigns to optimize slot performance