Link Products to Banner Campaigns

We’ve added the ability to link products to banner campaigns, enabling advertisers to connect their banner ads with specific products for improved targeting, performance tracking, and attribution. This feature increases campaign relevance while providing better insights into product-driven advertising impact.

Key Benefits

Enhanced Targeting Precision

Banner campaigns automatically target relevant categories and keywords based on linked products

Improved Attribution

Direct product linking enables accurate attribution without additional tracking complexity

Automatic Trigger Generation

System automatically creates targeting triggers from product data, keywords, and categories

Performance Insights

Track campaign performance at the individual product level for optimization opportunities

How Product Linking Works

Campaign Creation Flow

When creating banner campaigns, advertisers can now select up to 200 products to associate with their campaign. Product selection is optional and can be done manually or via CSV upload.

Automatic Targeting

Based on selected products, the system generates “Automatic” targeting:

• Landing Page Slots: Products used for attribution only
• Category/Search Slots: Product IDs, categories, and keywords become campaign triggers
• Keyword Assignment: Automatically includes marketplace-assigned keywords for selected products

Product Availability

The auction response includes all selected products, with marketplaces responsible for filtering unavailable items during display.

Setting Up Product-Linked Campaigns

1. Create Banner Campaign - Start the standard banner campaign creation process

2. Select Products - Choose up to 200 products manually or upload via CSV

3. Configure Automatic Targeting - System generates triggers based on product data

4. Add Manual Targeting - Optionally supplement with additional categories and keywords

5. Launch Campaign - Banner ads will target based on both automatic and manual triggers

Attribution and Reporting

With product linking, all linked products are considered for direct attribution when purchases are reported, eliminating the need for complex tracking. Your campaign reporting will include both campaign-level metrics (impressions, clicks, ad spend, ROAS) and detailed product-level performance data.

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Product linking for banner campaigns is available now in your campaign creation flow. Contact your Topsort representative to explore how product-linked banner campaigns can improve your advertising performance and attribution accuracy.